Odoo Email Marketing
Email marketing software
Campaign software
Digital marketing software
Email list manager software
Email logging software
Email workflow software
AI email marketing tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Odoo Email Marketing and its alternatives fit your requirements.
Completely free
Free TrialFree version
Small
Medium
Large
- Manufacturing
- Construction
- Professional services (engineering, legal, consulting, etc.)
What is Odoo Email Marketing
Odoo Email Marketing is an email campaign application within the Odoo business suite used to design, send, and track marketing emails. It targets small to mid-sized organizations that want email marketing connected to CRM, website, events, and sales workflows in the same platform. The product includes list segmentation, template-based email creation, scheduling, and reporting, with optional automation when used alongside other Odoo apps. It is typically deployed as part of a broader Odoo implementation rather than as a standalone email service provider.
Native Odoo suite integration
The app connects directly with Odoo CRM, Contacts, Website, Events, and other modules, which reduces the need for third-party connectors. This supports use cases such as targeting emails based on CRM stages, event registrations, or website form submissions. Data stays in a single Odoo database model, which can simplify governance and reporting for teams already standardized on Odoo.
Built-in segmentation and targeting
Odoo supports audience selection using contact attributes and Odoo data fields, enabling segmented sends without exporting lists. Users can maintain mailing lists and apply filters that reflect operational data (for example, customer status or sales activity) when those fields exist in Odoo. This is useful for organizations that want marketing lists to stay aligned with CRM and customer records.
Template editor and tracking
The product provides a template-based email editor and campaign scheduling to support recurring newsletters and one-off announcements. It tracks common engagement metrics (such as opens and clicks) and ties results back to Odoo records for follow-up. This helps teams coordinate marketing activity with sales or service processes managed in the same system.
Best within Odoo ecosystem
Organizations not using Odoo for CRM or customer data may find the product less compelling than standalone email marketing platforms. Many advantages depend on having contacts, segmentation fields, and workflows already modeled in Odoo. Using it as an isolated tool can require additional setup or integrations to match dedicated email marketing stacks.
Deliverability depends on setup
Email deliverability and sending capacity depend on the chosen Odoo hosting model and outbound email configuration (for example, SMTP provider, domain authentication, and reputation management). Teams may need technical administration to configure SPF/DKIM/DMARC and monitor bounces and complaints. This can be more hands-on than services that bundle sending infrastructure and deliverability tooling as a primary focus.
Automation depth varies by modules
Advanced multi-step automation often relies on combining multiple Odoo apps and configurations rather than being fully contained in the email marketing app. Building complex journeys can require Odoo Studio/customization or additional modules, depending on requirements. Teams expecting extensive out-of-the-box journey orchestration and experimentation features may need to validate fit during a pilot.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| One App Free | $0 | One app, unlimited users; Odoo Online. Email Marketing can be used as the single free app (free forever). |
| Standard | US$31.10 per user/month (as displayed on Odoo pricing page) | All apps included; Odoo Online; free trial available (see Odoo pricing page). |
| Custom | US$61.00 per user/month (as displayed on Odoo pricing page) | All apps + Odoo Online / Odoo.sh / On-premise; includes Odoo Studio, Multi-Company, External API; contact sales for enterprise needs. |
Seller details
Odoo S.A.
Ramillies, Belgium
2005
Private
https://www.odoo.com/
https://x.com/Odoo
https://www.linkedin.com/company/odoo/
