Odoo Marketing Automation
Marketing automation software
SMS marketing software
Website builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Odoo Marketing Automation and its alternatives fit your requirements.
$24.90 per user per month
Free TrialFree version
Small
Medium
Large
- Manufacturing
- Information technology and software
- Construction
What is Odoo Marketing Automation
Odoo Marketing Automation is a module within the Odoo business application suite used to design and run automated marketing workflows across channels such as email and SMS. It targets small to mid-sized organizations that want marketing automation connected to CRM, website, and eCommerce data in a single platform. The product emphasizes visual workflow building, segmentation based on Odoo records, and native integration with other Odoo apps rather than standalone marketing-only deployment.
Native suite-wide data integration
The module connects directly to Odoo CRM, Sales, Website, eCommerce, and Contacts, so automation triggers and segments can use first-party operational data without third-party sync. This reduces duplicate records and minimizes reliance on external connectors for common use cases. It is particularly useful when the organization already runs core processes inside Odoo.
Visual workflow automation builder
Users build multi-step campaigns with a visual flow interface that supports conditional paths and timed actions. The approach fits common lifecycle scenarios such as lead nurturing, onboarding, and re-engagement. Compared with many SMB-focused tools, the workflow logic benefits from being able to reference Odoo objects (leads, orders, website events) directly.
Multi-channel including SMS
Odoo supports SMS actions in automation flows via Odoo’s SMS capabilities and integrated SMS delivery partners, enabling basic cross-channel sequences. This allows teams to coordinate email and SMS touchpoints from the same customer record. It can be simpler than stitching together separate email automation and SMS marketing systems when Odoo is the system of record.
Best value inside Odoo
Organizations not using Odoo for CRM/website/eCommerce may need additional implementation work to connect data sources or may not realize the full benefit of the automation features. As a result, it can be less straightforward as a drop-in replacement for standalone marketing automation products. The product’s strengths depend heavily on adopting the broader Odoo ecosystem.
SMS depends on providers
SMS sending typically relies on supported SMS gateways/partners and country-specific coverage, pricing, and compliance requirements. Deliverability, sender IDs, and throughput can vary by region and provider configuration. Teams may need extra setup and governance for opt-in/opt-out management and regulatory compliance.
Advanced marketing depth varies
Some advanced marketing capabilities commonly expected in dedicated platforms (e.g., highly specialized attribution, extensive native ad network integrations, or very deep deliverability tooling) may require additional Odoo apps, third-party connectors, or custom development. Reporting and analytics often depend on how data is modeled across Odoo modules. This can increase configuration effort for complex marketing operations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| One App Free | $0 — Free, forever (one app, unlimited users) | Use a single Odoo app (e.g., Marketing Automation) on Odoo Online with unlimited users. (Official "One App Free" offering.) |
| Standard | $24.90 per user/month (annual billing) — US$31.10 per user/month (monthly) | Access to all Odoo apps on Odoo Online; includes hosting, support, maintenance. "Free trial" option available on pricing page. |
| Custom | $49.00 per user/month (annual billing) — US$61.00 per user/month (monthly) | Access to all apps + Odoo Studio, Multi-Company, External API; options for Odoo Online / Odoo.sh / On-premise; "Free trial" option available. |
Seller details
Odoo S.A.
Ramillies, Belgium
2005
Private
https://www.odoo.com/
https://x.com/Odoo
https://www.linkedin.com/company/odoo/
