Odoo Mass Mailing
Email marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$31.10 per user per month
Free TrialFree version
Small
Medium
Large
- Manufacturing
- Construction
- Agriculture, fishing, and forestry
What is Odoo Mass Mailing
Odoo Mass Mailing is an email marketing application within the Odoo business software suite used to create, send, and track email campaigns. It targets small to mid-sized organizations that want email marketing connected to CRM, website, eCommerce, and other operational data in the same platform. The product supports list management, templates, segmentation, and performance reporting, with automation options when used alongside other Odoo apps. It is typically deployed as part of a broader Odoo implementation rather than as a standalone email-only tool.
Native Odoo suite integration
Mass Mailing connects directly to Odoo contacts, CRM leads/opportunities, website forms, and eCommerce/customer records when those apps are used. This reduces the need to sync data across separate systems for segmentation and targeting. It also enables campaign reporting to be viewed alongside sales and customer activity in the same environment.
Template and campaign workflow
The product includes tools to build email content using templates and to manage campaigns from draft through sending. It supports audience segmentation based on Odoo data fields and tags. Basic performance metrics (such as opens and clicks) are available for evaluating campaign results.
Flexible deployment options
Organizations can use Mass Mailing in Odoo Online (cloud) or deploy Odoo on their own infrastructure, depending on the edition and implementation approach. This can be useful for teams with data residency or customization requirements. The same application model is maintained across deployments, which can simplify governance for companies standardizing on Odoo.
Best within Odoo ecosystem
The strongest value comes when the organization already uses Odoo for CRM, website, or commerce data. Teams looking for an email marketing tool that is largely independent of an ERP/CRM suite may find the setup and data model heavier than necessary. Integrations outside Odoo often require additional connectors or custom development.
Advanced marketing depth varies
Compared with specialized email marketing platforms, some advanced capabilities (for example, highly granular journey orchestration, extensive native channel coverage, or large integration marketplaces) may be more limited or depend on additional Odoo apps. Organizations with complex lifecycle marketing requirements may need to validate feature fit carefully. Deliverability tooling and controls can also depend on the chosen sending configuration and hosting model.
Implementation and admin overhead
Using Mass Mailing effectively often requires configuration of contact data hygiene, segmentation fields, consent management processes, and user permissions within Odoo. Custom templates and reporting may require technical skills or partner support. Ongoing administration can be higher than simpler, standalone email tools, especially in multi-company or multi-database setups.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| One App Free | $0 | One app, unlimited users (choose Email Marketing as the single free app); Odoo Online; free forever (no credit card required). |
| Standard | $31.10 per user/month (annual) — $38.90 per user/month (monthly) | All Odoo apps included; Odoo Online; includes hosting, backups and support; billed per user/month. |
| Custom | $61.00 per user/month (annual) — $76.20 per user/month (monthly) | All apps plus Odoo Studio, multi-company and external API support; available for Odoo Online, Odoo.sh and On-premise; contact sales for larger/custom deployments. |
Notes: All plans state "unlimited support, hosting and maintenance" on the official pricing page. The Email Marketing (Mass Mailing) app page explicitly advertises "Free, forever, with unlimited users" and a "Start now - It's free" CTA. The pricing page also shows "FREE TRIAL" options for paid plans (official trial length references in Odoo forum indicate a 14-day trial for odoo.com databases).
Seller details
Odoo S.A.
Ramillies, Belgium
2005
Private
https://www.odoo.com/
https://x.com/Odoo
https://www.linkedin.com/company/odoo/
