Odoo SMS
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial
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What is Odoo SMS
Odoo SMS is an SMS messaging feature within the Odoo business application suite that supports sending text messages to contacts for notifications and marketing campaigns. It is typically used by small to mid-sized organizations that already run Odoo for CRM, sales, marketing automation, or customer communications. The product emphasizes native integration with Odoo contact data, segmentation, and campaign workflows rather than operating as a standalone SMS platform. SMS delivery is generally executed through configured SMS gateway/credit options within the Odoo environment.
Native Odoo data integration
Odoo SMS uses the same contact, lead, customer, and segmentation data stored in Odoo apps. This reduces the need for syncing lists across separate SMS tools and helps keep opt-in and contact attributes consistent. It also supports using SMS as a channel inside broader Odoo workflows (e.g., CRM stages, sales activities, event reminders).
Workflow and automation alignment
SMS can be triggered from Odoo processes such as marketing campaigns, appointment reminders, or transactional notifications. Users can coordinate SMS with other Odoo channels and records (e.g., email, activities, documents) to keep a single operational history. This is useful for teams that want messaging tied to business objects rather than managed in a separate communications system.
Centralized administration in suite
Administration, user access, and auditing align with Odoo’s broader security and configuration model. Teams can manage templates and messaging activity alongside other Odoo modules, which can simplify governance for organizations standardizing on Odoo. Reporting can be consolidated with other Odoo analytics depending on the modules deployed.
Not a standalone SMS platform
Organizations that do not already use Odoo may find the setup and ongoing management heavier than dedicated SMS marketing tools. Many capabilities depend on which Odoo modules are installed and how they are configured. Teams seeking an out-of-the-box SMS-only experience may face additional implementation work.
Gateway and deliverability dependencies
SMS sending relies on configured gateway/credit arrangements, and delivery performance can vary by provider, country, and sender type. Features such as local compliance requirements, sender IDs, and throughput may require additional configuration and provider coordination. This can add operational complexity compared with platforms that bundle carrier-grade routing and compliance tooling end-to-end.
Advanced SMS marketing depth varies
Compared with specialized SMS marketing suites, advanced capabilities (e.g., sophisticated SMS-specific analytics, multi-number management, or highly granular deliverability controls) may be more limited or require customization. Some use cases may need additional Odoo development or third-party connectors. This can affect teams running high-volume, multi-region SMS programs.
Plan & Pricing
Pricing model: Pay-as-you-go (prepaid credit packs purchased via Odoo IAP) Free tier/trial: Free trial credits available for Odoo Online (SaaS) customers on Enterprise (see notes). Credit packs (official IAP prices):
- Starter Pack — 10 Credits — 10.00 € (1.00 € / Credit)
- Standard Pack — 100 Credits — 100.00 € (1.00 € / Credit)
- Advanced Pack — 500 Credits — 500.00 € (1.00 € / Credit)
- Expert Pack — 1,000 Credits — 1,000.00 € (1.00 € / Credit)
Per-SMS cost (example; actual cost = Credits × €1.00 per credit):
- France: 0.0493 credits → €0.0493 per SMS. cite
- Italy: 0.0493 credits → €0.0493 per SMS. cite
- United Kingdom: 0.0600 credits → €0.0600 per SMS. cite
- Switzerland: 0.0493 credits → €0.0493 per SMS. cite
Notes & limitations:
- Country rates vary and are listed on Odoo's official SMS pricing page; some countries (including United States and Canada) are marked "Unsupported" on the IAP country pricing table (i.e., Odoo IAP cannot send SMS to those destinations via the service). cite
- The SMS Marketing overview page also advertises "Starting from 0.01€/SMS" and gives an example saying a US SMS costs 0.0333 credit; this conflicts with the IAP country table where +1 is listed as "Unsupported". I am reporting both official statements and flagging the discrepancy. cite Discount options: No volume/commitment discounts are shown on the official IAP pricing page; all packs are listed at 1.00 € / credit. cite
Seller details
Odoo S.A.
Ramillies, Belgium
2005
Private
https://www.odoo.com/
https://x.com/Odoo
https://www.linkedin.com/company/odoo/
