Pointr Maps
Digital wayfinding software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Pointr Maps
Pointr Maps is a digital mapping and wayfinding product used to create and publish interactive indoor maps for venues such as workplaces, campuses, retail, and transportation hubs. It supports visitor navigation and location discovery across mobile and kiosk experiences, typically as part of a broader indoor location or smart-building deployment. The product focuses on indoor map creation, points-of-interest management, and routing/wayfinding presentation that can be embedded into customer-facing applications.
Indoor mapping and routing focus
The product is purpose-built for indoor maps and wayfinding rather than general-purpose GIS. It supports common wayfinding needs such as searchable points of interest and turn-by-turn style routing within buildings. This aligns well with deployments where indoor navigation is the primary user journey (visitors, employees, patients, students).
Multi-channel map delivery
Pointr Maps is typically deployed across multiple touchpoints, including mobile experiences and on-site kiosks. This helps organizations keep a consistent map and POI experience across different audiences and devices. It also supports use cases where visitors start navigation before arrival and continue on-site.
POI and venue content management
The product includes tools to manage venue map content such as locations, categories, and other place attributes used in search and wayfinding. Centralized content management reduces the need to hard-code locations into separate apps or kiosk projects. This is useful for venues with frequent tenant, room, or service changes.
Depends on broader ecosystem
Wayfinding deployments often require integrations with digital signage, workplace apps, or location infrastructure to deliver a complete experience. Pointr Maps may need additional Pointr modules or third-party systems for positioning, analytics, or enterprise workflows. Buyers should validate what is included versus what requires separate licensing or implementation.
Integration effort varies by channel
Embedding maps into existing mobile apps, web portals, or kiosk software typically requires development work and testing. The level of effort depends on the target platforms, authentication requirements, and content governance model. Organizations without in-house development resources may rely more heavily on professional services or partners.
Indoor data upkeep required
Indoor maps and POI data require ongoing maintenance to stay accurate as floorplans, departments, and tenant spaces change. Without clear ownership and update processes, wayfinding accuracy can degrade over time. This operational requirement is common in the category but can be underestimated during procurement.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Maps | Custom pricing (contact sales) | Indoor Mapping, MapScale® AI mapping, Pointr Cloud CMS, GPS-only indoor location for some uses, usage & search analytics (analytics is a purchasable add-on), Pointr Express (web), multi-platform support, unlimited SDK/API access. |
| Maps & Location | Custom pricing (contact sales) | All Maps features plus full Indoor Location (blue-dot positioning), Indoor Navigation (dynamic wayfinding), Geofencing, detailed analytics (add-on), Pointr Express, multi-platform support, unlimited SDK/API access. |
Notes:
- Pointr’s official site lists two core packages (Maps; Maps & Location) but does not publish per-seat or per-month prices — customers are asked to contact sales for quotes..
- Analytics is noted as a purchasable add-on (not included by default).
- Pointr’s hardware support policy lists an on-site support daily rate of $1,600 per person/day (travel/hotel billed separately) — this indicates some professional-service charges are published separately from core licensing..
Seller details
Pointr Ltd
London, UK
2014
Private
https://www.pointr.tech/
https://x.com/pointr
https://www.linkedin.com/company/pointr/
