Popup Maker
Pop-up builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59.40 first year
Free TrialFree version
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Medium
Large
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What is Popup Maker
Popup Maker is a WordPress plugin used to create and manage on-site popups and opt-in forms for lead capture, announcements, and promotions. It targets WordPress site owners, marketers, and small businesses that want to add popups without adopting a separate hosted platform. The product provides popup templates, display/targeting rules, and integrations with common email marketing and form tools. It is typically deployed and managed inside the WordPress admin environment.
Native WordPress deployment
Popup Maker runs as a WordPress plugin, so setup and day-to-day management happen within the WordPress dashboard. This reduces the need to add an external script manager or maintain a separate SaaS account for basic popup use cases. It fits teams that already standardize on WordPress for site operations and prefer plugin-based administration.
Flexible targeting and triggers
The plugin supports common popup triggers such as time delay, scroll depth, click-to-open, and exit-intent-style behaviors (implementation depends on configuration and add-ons). It also provides rules to control where popups appear, such as specific pages, posts, or site sections. These controls help teams tailor popups to different content types and visitor journeys.
Integrates with marketing stack
Popup Maker offers integrations with popular email marketing services and WordPress form plugins, enabling lead capture workflows without custom development. This can streamline connecting popup submissions to mailing lists or CRM pipelines. For WordPress-centric stacks, these integrations reduce the need for manual exports or middleware for basic list-building.
WordPress-only solution
Popup Maker is designed for WordPress and is not a cross-platform popup tool for non-WordPress sites. Organizations running multiple web properties on different CMSs may need separate tooling to standardize popup governance. This can complicate reporting and consistent brand controls across sites.
Advanced features require add-ons
Some capabilities commonly expected in higher-end onsite conversion tools—such as deeper behavioral targeting, advanced analytics, or specialized templates—may require paid extensions or additional plugins. This can increase total cost and configuration complexity over time. Teams should validate which features are included in the base plugin versus premium add-ons for their specific use cases.
Performance and compliance overhead
Because it runs in the WordPress environment, popup behavior and load performance can be affected by theme choices, caching, and other plugins. Teams may need to test for conflicts and ensure popups do not degrade Core Web Vitals or user experience. Privacy and consent requirements (e.g., cookie/consent gating for tracking) typically require additional configuration and may rely on separate consent-management tooling.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (WordPress plugin) | $0 — Free plan via WordPress.org (install "Popup Maker") | Limited-feature free plugin; create unlimited popups (core feature set). See vendor FAQ on pricing page. cite |
| Pro — Single site (Annual) | $59.40 first year (launch 40% off, limited time); then $99/year (regular annual). | All advanced features (Advanced Analytics, CTA management, FluentCRM integration, Advanced Targeting, Exit Intent & Scroll triggers). 30-day money-back guarantee. cite |
| Pro — 5 sites (Annual) | $149 first year (launch price shown on pricing page); regular annual price shown as $249/year on official site. | Same Pro features; multi-site licensing. (First-year discounted price shown on pricing page; regular annual pricing listed on lifetime page). cite |
| Pro — 25 sites (Annual) | $359 first year (launch); regular annual $599/year (official listing). | Same Pro features; priced for larger site counts. cite |
| Pro — 50 sites (Annual) | $599 first year (launch); regular annual $999/year (official listing). | Same Pro features. cite |
| Pro — 100 sites (Annual) | $779 first year (launch); regular annual $1,299/year (official listing). | Same Pro features. cite |
| Pro+ — Single site (Annual) | $149.40 first year (launch 40% off, limited time); then $249/year (regular annual). | Pro features + Revenue Attribution, Ecommerce & LMS integrations, Revenue Dashboard, Purchase History Conditions, ROI reports. 30-day guarantee + revenue tracking guarantee. cite |
| Pro+ — 5 sites (Annual) | $359 first year (launch); regular annual $599/year (official listing). | Pro+ features; suitable for ecommerce/course sites. cite |
| Pro+ — 25 sites (Annual) | $779 first year (launch); regular annual $1,299/year (official listing). | Pro+ features. cite |
| Pro+ — 50 sites (Annual) | $1,199 first year (launch); regular annual $1,999/year (official listing). | Pro+ features. cite |
| Pro+ — 100 sites (Annual) | $1,499 first year (launch); regular annual $2,499/year (official listing). | Pro+ features. cite |
| Pro Lifetime (one-time) | $299 one-time (Pro Lifetime — 1 site) | One-time payment; includes lifetime updates, 3 years support. 30-day money-back guarantee. Official lifetime page. cite |
| Pro+ Lifetime (one-time) | $749 one-time (Pro+ Lifetime — 1 site) | One-time payment; includes all Pro+ features, lifetime updates, 3 years support. 30-day money-back guarantee. cite |
Notes:
- "First year" prices above are the vendor's limited-time launch discounts (40% off) shown on the official pricing page; regular annual prices are listed on the vendor's lifetime/pricing pages. cite
- Vendor explicitly states a free plugin is available via WordPress (free plan) and provides a 30-day money-back guarantee. cite
- Official support docs mention a 14-day free trial in a billing article (help.popupmaker.com). That doc appears on the vendor's official help site; the pricing page emphasizes the free plugin instead. I cite both pages (pricing page and help docs) for clarity. cite
