Prowly
Media and influencer targeting software
Media monitoring software
Online newsroom software
PR analytics software
PR CRM software
Press release distribution software
Social media listening tools
Public relations (PR) software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$149 per month
Free Trial
Free version unavailable
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What is Prowly
Prowly is a PR workflow platform used to manage media relations activities such as building media lists, pitching journalists, distributing press releases, and maintaining an online newsroom. It is typically used by in-house PR/communications teams and agencies to centralize contacts, outreach, and coverage tracking. The product combines a media database with PR CRM-style contact management and reporting features, with optional monitoring and analytics capabilities depending on plan and integrations.
Integrated PR outreach workflow
Prowly brings media list building, email pitching, follow-ups, and basic relationship management into one workflow. This reduces reliance on separate tools for contact lists, email outreach, and newsroom hosting. Compared with point solutions focused only on influencer discovery or only on outreach, it supports end-to-end PR execution for smaller teams.
Online newsroom and assets
The platform includes an online newsroom for hosting press releases, media kits, and brand assets in a structured way. This helps teams maintain a single source of truth for journalists and partners. It also supports consistent formatting and easier sharing than distributing attachments across multiple email threads.
Media database and segmentation
Prowly provides a searchable media contacts database with filtering to build targeted lists. Users can segment contacts and maintain notes and interaction history to support ongoing relationships. This is useful for teams that need PR CRM capabilities without adopting a broader marketing automation suite.
Monitoring depth may vary
Media monitoring and listening capabilities are not always as deep as dedicated enterprise monitoring platforms, particularly for complex queries, global coverage breadth, and advanced alerting. Some organizations may need to supplement with separate monitoring tools or integrations. This can add cost and operational complexity for teams with heavy monitoring requirements.
Database coverage and accuracy
As with most media databases, contact coverage, beat accuracy, and freshness can vary by region and niche. Teams often need to validate contacts, manage bounces, and maintain their own additions for specialized outlets. This can affect outreach efficiency when compared with solutions that emphasize larger or more frequently refreshed datasets.
Advanced analytics limitations
PR measurement features typically focus on campaign reporting and coverage tracking rather than full multi-touch attribution or deep social analytics. Organizations that require sophisticated benchmarking, automated insights, or executive dashboards across many channels may find reporting insufficient. They may need exports to BI tools or additional analytics products.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Base | $149 per month | Designed for PR beginners: AI-cited Media Finder (10 searches/month), add 250 contacts/month, 500 email sends/month, no media monitoring; 7-day free trial available. See notes for add-ons. |
| Pro | $279 per month | For growing teams: AI-cited Media Finder (30 searches/month), add 500 contacts/month, export 150 contacts/month, 1,250 email sends/month, includes AI-powered media monitoring (3,000 mentions/month); 7-day free trial available. |
| Add-ons (optional) | Example prices | +200 contacts (to 'contacts added') $29/month; +200 exported contacts $149/month; +1,000 emails $29/month; +10,000 mentions $19/month. Limits and add-on pricing are monthly and reset on the 1st of each month. |
Seller details
Semrush Holdings, Inc.
Boston, MA, USA
2008
Public
https://www.semrush.com/
https://x.com/semrush
https://www.linkedin.com/company/semrush/
