Onclusive
Media and influencer targeting software
Media monitoring software
Online newsroom software
PR analytics software
PR CRM software
Influencer marketing platforms
Social media analytics software
Social media listening tools
Public relations (PR) software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Media and communications
- Public sector and nonprofit organizations
- Agriculture, fishing, and forestry
What is Onclusive
Onclusive is a media intelligence platform that combines media monitoring, social listening, and PR analytics to help communications teams track coverage and measure impact. It is used by PR, corporate communications, and marketing teams to monitor news and social channels, manage media contacts, and report on campaign performance. The product typically emphasizes unified monitoring and measurement workflows, including dashboards and reporting for earned media.
Unified monitoring and analytics
Onclusive brings together traditional media monitoring and social listening with analytics in a single environment. This reduces the need to export data across separate tools for tracking coverage and reporting. It supports recurring reporting workflows for communications teams that need consistent measurement over time.
PR measurement and reporting
The platform includes analytics features designed for PR outcomes such as coverage volume, reach/impressions proxies, sentiment/tonality, and share of voice-style comparisons. It supports dashboards and report outputs that can be used for internal stakeholder updates. This is useful for teams that need standardized reporting across brands, regions, or business units.
Media database and outreach support
Onclusive includes capabilities associated with media contact management and outreach workflows, aligning with PR CRM use cases. Teams can maintain journalist/contact records and link outreach activity to coverage monitoring and results. This helps connect pitching activity with subsequent earned media outcomes in one system.
Influencer marketing depth varies
While Onclusive covers influencer-related discovery and tracking in the context of PR and earned media, it may not match the end-to-end creator campaign management depth found in platforms built primarily for influencer marketing. Advanced creator contracting, payments, and affiliate-style performance tracking may require additional systems. Fit depends on whether the program is PR-led or commerce-led.
Data quality depends on sources
As with most monitoring platforms, results depend on the breadth and quality of underlying content sources and how well queries are configured. Teams often need ongoing keyword tuning, filtering, and taxonomy management to reduce noise and missed mentions. Sentiment/tonality classification can require manual review for high-stakes reporting.
Complexity for smaller teams
The breadth of monitoring, analytics, and CRM-style features can introduce setup and governance overhead. Smaller teams may find onboarding, query design, and reporting configuration time-consuming compared with lighter-weight tools. Full value typically requires defined workflows and regular platform administration.
Seller details
Onclusive
London, UK
2021
Private
https://www.onclusive.com/
https://x.com/Onclusive
https://www.linkedin.com/company/onclusive/
