PRWeb
PR analytics software
Press release distribution software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$120 per news release
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Arts, entertainment, and recreation
- Real estate and property management
What is PRWeb
PRWeb is a press release distribution platform used to publish and syndicate press releases to online news sites, search engines, and content aggregators. It is typically used by small to mid-sized organizations, agencies, and marketers that need a self-service workflow for creating, paying for, and distributing releases. The product emphasizes online visibility and basic reporting on pickup and engagement rather than full PR workflow management or deep media monitoring.
Self-service release publishing
PRWeb provides a straightforward, self-serve process to draft, format, and submit press releases for distribution. It supports common press release elements such as headlines, boilerplate, links, and multimedia attachments. This makes it practical for teams that do not need a managed PR wire service engagement. The workflow is generally simpler than broader PR suites that combine pitching, monitoring, and analytics.
Broad online syndication network
PRWeb focuses on distributing releases across online channels, including news and content sites that republish press releases. This can help organizations ensure consistent publication of official announcements across multiple web destinations. It is well-suited to product launches, company updates, and event announcements where online pickup is the primary goal. The distribution model is oriented to web visibility rather than targeted journalist outreach.
Included basic performance reporting
PRWeb includes reporting that summarizes distribution results such as where a release appears and engagement indicators (for example, views or interactions, depending on package). These reports help teams document that a release was published and track baseline interest over time. For organizations without a dedicated analytics stack, this provides a lightweight measurement layer. It is most useful for release-level tracking rather than comprehensive share-of-voice analysis.
Limited PR workflow capabilities
PRWeb is primarily a distribution tool and does not function as an end-to-end PR operations platform. It typically lacks advanced features found in broader PR software, such as integrated media databases, relationship management, pitching workflows, and newsroom management. Teams running ongoing media relations programs may need additional tools to manage contacts and outreach. This can increase tool fragmentation for larger communications teams.
Analytics depth is constrained
The reporting is generally oriented around distribution and pickup of the press release itself. It is not designed for deep media monitoring, sentiment analysis, or cross-channel measurement across earned, owned, and social media. Organizations that need ongoing brand monitoring and competitive benchmarking often require a dedicated monitoring and analytics platform. As a result, PRWeb’s analytics may be insufficient for enterprise measurement requirements.
Less emphasis on journalist targeting
PRWeb’s core value is syndication of a release, not personalized outreach to specific reporters or outlets. It does not primarily operate as a pitching tool with robust targeting, email outreach, and response tracking. For campaigns where tailored media engagement is critical, teams may need separate tools and processes. This can limit effectiveness when the goal is relationship-driven coverage rather than broad online publication.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $120 per news release | Unlimited media assets; editorial keyword tagging (relevant content SEO tags) by PRWeb editorial team; 48-hour turnaround. |
| Standard | $245 per news release | Includes Basic features plus syndication to PR Newswire's network of 1,200+ websites (increased online visibility); 48-hour turnaround. |
| Advanced | $360 per news release | Includes Standard features plus email distribution to one industry-curated Cision journalist list; editorial proofreading included; 24-hour turnaround. |
| Premium | $480 per news release | Includes Advanced features plus distribution to Sovrn's content recommendation network (blogger network); 24-hour turnaround. |
| Web Influence | Preferred pricing (contact sales) | "Preferred pricing available" — contact sales for pricing and details. |
| Web Power | Preferred pricing (contact sales) | "Preferred pricing available" — contact sales for pricing and details. |
Seller details
Cision US Inc. (PRWeb is a Cision brand)
Chicago, IL, USA
1997
Private
https://www.prweb.com/
https://x.com/prweb
https://www.linkedin.com/company/prweb/
