Agility PR Solutions
Media and influencer targeting software
Media monitoring software
PR analytics software
PR CRM software
Press release distribution software
Social media listening tools
Public relations (PR) software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Agility PR Solutions
Agility PR Solutions is a public relations platform that combines media database search, outreach workflow, monitoring, and reporting in one system. It is used by PR and communications teams to find journalists and outlets, manage pitches and relationships, track coverage, and report on results. The product emphasizes contact discovery and list building alongside monitoring and measurement features, with optional services such as press release distribution depending on region and package.
Integrated media database and outreach
The platform provides a media and influencer contact database with search and filtering to build targeted lists. It supports outreach workflows such as pitching, tracking interactions, and maintaining contact records in a PR CRM-style interface. This reduces the need to stitch together separate tools for discovery and outreach compared with point solutions focused only on influencer discovery or email outreach.
Monitoring with reporting workflows
Agility includes media monitoring capabilities to track coverage and mentions across online news sources and other channels depending on configuration. It pairs monitoring with reporting outputs intended for PR measurement and stakeholder updates. This combination supports end-to-end PR workflows from pitching through coverage tracking and results reporting.
PR CRM-style relationship management
The product supports organizing contacts, outlets, and communication history to manage ongoing media relationships. Teams can centralize notes and activity tracking to improve continuity across multiple users. This is useful for agencies or in-house teams that need shared visibility into outreach and relationship status.
Press release distribution varies
Press release distribution is not always a native, globally consistent capability across PR platforms and may be offered through add-ons, partners, or region-specific packages. Buyers should confirm distribution network coverage, pricing model, and whether distribution is integrated with reporting. If distribution is a primary requirement, the implementation details can materially affect fit.
Social listening depth may be limited
While the product supports monitoring and can overlap with social listening use cases, dedicated social listening tools often provide deeper access to social network data, richer conversation analytics, and broader integrations. Organizations with heavy social intelligence requirements may need to validate channel coverage, historical data access, and API/integration options. This can lead to using a separate social listening platform alongside Agility.
Data quality requires validation
Media databases require ongoing verification, and coverage can vary by geography, beat, and outlet type. Teams typically need to validate contact accuracy, update preferences, and manage bounce/opt-out handling as part of normal operations. Buyers should assess database coverage for their target regions and verticals during a trial or proof of concept.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Agility Outreach (Media Database & Outreach) | Contact sales / Get Pricing | Access to 1.1M+ journalist & outlet profiles; unlimited contact/outlet searches; build media lists; send pitches and track engagement; newsroom posting; AI-assisted targeting (PR CoPilot); SSO integrations. |
| Agility Monitoring (Media Monitoring) | Contact sales / Get Pricing | Monitor online, print, broadcast, podcast, and social; unlimited topic searches; alerts & coverage surge detection; AI insights and automatic translation; executive-ready charts & reporting. |
| Agility Social Listening | Contact sales / Get Pricing | Track social platforms (Twitter, Facebook, Instagram, YouTube, Reddit); unlimited topics; sentiment, share of voice, influencer identification; AI insights; interactive charts. |
| Agility Enterprise (Enterprise Services) | Contact sales / Get Pricing (custom enterprise pricing) | Custom-deployed solutions, dedicated media analyst, custom reporting, advanced measurement, monitor any content source; managed services available. |
| Newswire Distribution (one-time service) | Flat-fee (contact sales for amount) | Flat-fee comprehensive newswire distribution; unlimited words/images/links; wide online visibility (300+ sites); multimedia included. |
| One-time Media Outreach | Flat-fee (contact sales for amount) | One-time email distribution of a press release using Agility’s journalist database; custom targeting; two email performance reports. |
Notes: All pricing pages on the vendor site direct visitors to "Get Pricing" or to speak with sales for detailed pricing. The site states standard billing cycle is annual but other frequencies can be accommodated.
Seller details
Agility PR Solutions LLC
Ottawa, Ontario, Canada
Private
https://www.agilitypr.com/
https://x.com/AgilityPR
https://www.linkedin.com/company/agility-pr-solutions/
