fitgap

Realeyes

Content analytics software
Emotion AI software
Content marketing software
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Media and communications
  2. Arts, entertainment, and recreation
  3. Retail and wholesale

What is Realeyes

Realeyes is an emotion AI and content testing platform that measures audience attention and emotional response to video and other digital content. It is used by marketing, advertising, and insights teams to evaluate creative effectiveness before or after launch and to compare alternative edits or concepts. The product typically combines webcam-based facial coding with survey-based measures and reporting dashboards to quantify engagement and moments that drive reactions.

pros

Specialized emotion measurement

Realeyes focuses on attention and emotion signals derived from viewers’ facial expressions and related engagement metrics. This supports use cases such as creative pre-testing, cut-down comparisons, and identifying high/low-performing scenes in video. For teams that need reaction-based diagnostics, this is more directly aligned than general web/SEO analytics tools.

Video-level diagnostic reporting

The platform is designed to break down performance by moments within a video, helping teams pinpoint where attention drops or emotional response changes. This can support iterative editing workflows and creative decision-making. It also enables benchmarking across multiple creatives or campaigns using consistent metrics.

Research workflow support

Realeyes supports structured testing workflows commonly used in market research and advertising effectiveness studies. This typically includes study setup, respondent recruitment/management options (depending on package/partners), and standardized outputs for stakeholders. It can reduce manual effort compared with assembling disparate survey and analysis tools.

cons

Narrower scope than suites

Realeyes is primarily oriented around creative testing and emotion/attention analytics rather than end-to-end content marketing execution. Organizations looking for SEO research, competitive traffic analysis, or broad content operations features may need additional tools. This can increase total cost and integration work across the marketing stack.

Methodology and privacy constraints

Webcam-based facial coding depends on participant consent, camera quality, lighting, and device compatibility, which can affect data completeness and comparability. Some audiences or regions may have stricter privacy expectations or regulatory requirements that limit feasible study designs. Teams often need clear governance for biometric-like data handling and retention.

Integration depth varies

Compared with analytics platforms that plug directly into web, CRM, and ad ecosystems, integration options for emotion-testing outputs may be more limited or require custom work. Exporting results into BI tools or campaign reporting workflows can involve manual steps. This can slow adoption for teams that rely on automated, always-on dashboards.

Plan & Pricing

VerifEye (Realeyes — identity/verification product) — Pricing model: Pay-as-you-go Pricing model: Pay-as-you-go Free tier/trial: First 1,000 verifications free (no credit card); trial available. Note: another Realeyes “Get Started” page mentions a separate risk-free trial offer “2 weeks or 10,000 Verify calls” (see notes/citations below) — sources differ. Example costs / volume tiers (published):

  • 0–1,000 verifications: FREE
  • 1K–100K: $0.02 per verification
  • 100K–1M: $0.015 per verification
  • 1M–10M: $0.01 per verification
  • 10M+: Custom (enterprise pricing, can be < $0.01/verification) Notes & key features: All features included at base price (liveness, uniqueness, age estimation). Monthly billing; volume discounts apply automatically. Enterprise options include custom SLA, on-prem, dedicated support.

Adverteyes / PreView (Realeyes’ creative intelligence / emotion & attention measurement — formerly part of Realeyes): Pricing model: Not published (Contact Sales) Public pricing found historically (archived/snippet on official site): Self-Service: 20 videos / $25k; 50 videos / $42.5k. Pro (managed): 1 video / $4k. API: Custom pricing. These figures were shown on official Realeyes pages but are not present on current public pages — current official site redirects to Adverteyes and shows “Contact Sales” for Human Measurement/PreView. Treat current Adverteyes/PreView pricing as not publicly published; contact sales for exact costs. Free tier/trial: Not published / contact sales.

Source notes: All information above is taken only from official vendor web pages (Realeyes / Realeyes VerifEye pricing page, Realeyes terms, Realeyes / Adverteyes product pages). Where official pages disagree or no public price is published, I mark that section as unavailable/unsure and cite the specific pages in my report.

Seller details

Realeyes
London, United Kingdom
2007
Private
https://www.realeyesit.com/
https://x.com/realeyesit
https://www.linkedin.com/company/realeyes/

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