AB Tasty
A/B testing tools
Personalization software
Personalization engines
E-commerce personalization software
Mobile app optimization software
Feature management software
Emotion AI software
Conversion rate optimization tools
E-commerce software
Application development software
Mobile development software
Landing page optimization software
Rapid testing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if AB Tasty and its alternatives fit your requirements.
$42 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Arts, entertainment, and recreation
- Accommodation and food services
- Media and communications
What is AB Tasty
AB Tasty is an experimentation and conversion rate optimization platform used to run A/B tests, multivariate tests, and personalization campaigns across web and mobile experiences. It is typically used by product, growth, and e-commerce teams to improve conversion funnels, merchandising, and user journeys without requiring full release cycles. The platform combines a visual editor, targeting/segmentation, and reporting, and also supports server-side experimentation and feature flagging for engineering-led use cases.
Broad experimentation and personalization
AB Tasty supports client-side testing, personalization, and targeted experiences from a single platform. This helps teams manage experimentation programs that span landing pages, e-commerce flows, and on-site merchandising. It also offers capabilities that extend beyond basic A/B testing, which can reduce the need for separate tools for testing and personalization.
Web and mobile coverage
The product is designed for optimization across both web and mobile contexts, including mobile app experimentation options depending on implementation. This is useful for organizations that need consistent testing practices across channels. It can support cross-team workflows where marketing and product teams share a common experimentation stack.
Supports engineering-led rollouts
AB Tasty includes options for server-side experimentation and feature management, enabling controlled rollouts and experimentation tied to application logic. This can fit teams that want to test beyond UI changes, such as pricing logic, recommendation rules, or backend-driven experiences. It provides a path to standardize experimentation governance across marketing-led and engineering-led initiatives.
Implementation complexity varies
Advanced use cases (server-side testing, mobile app optimization, and deeper personalization) typically require engineering involvement and careful instrumentation. Organizations may need additional effort to align event tracking, data layers, and QA processes. Time-to-value can be longer compared with simpler, web-only testing setups.
Analytics depth may require integrations
While AB Tasty provides experiment reporting, many teams still rely on external analytics or data warehouses for deeper behavioral analysis and long-term measurement. This can add integration work and governance overhead. Teams with strict experimentation statistics requirements may need to validate methodology fit for their internal standards.
Governance and scale considerations
As experimentation programs scale, managing permissions, naming conventions, and experiment collisions becomes more demanding. Large organizations may need defined processes for prioritization, QA, and release coordination to avoid conflicting changes. This is common across enterprise experimentation tools but can be a practical limitation without strong internal operating models.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | 29€ / month (listed on regional page) — (USD variant shown as $42/month) | 5,000 visitors tested per month (carryover of unused credit); 1 user account; Unlimited tests; Content personalization; Online documentation; Free trial indicated on site. |
| Plus | 99€ / month (listed on regional page) — (USD variant shown as $145/month) | 40,000 visitors tested per month (carryover); Unlimited user accounts; Email support; Web analytics integrations; Free trial indicated. |
| Pro | 299€ / month (listed on regional page) — (USD variant shown as $440/month) | 200,000 visitors tested per month (carryover); Multipage and funnel tests; Training webinar (1 h); Email support; Web analytics integrations; Free trial indicated. |
| Enterprise | On quotation / Contact sales | Unlimited visitors tested per month; Dedicated account manager; Advanced reporting and heat maps; Multivariate tests; Methodological support; Phone support; Custom terms. |
Pay-as-you-go (visitor test credit packs): Pricing model: Pay-as-you-go credit packs (credits valid for specified period) Packs/prices (as listed on official site): 50€ = 5,000 visitor credits; 75€ = 10,000; 100€ = 20,000; 200€ = 50,000; 400€ = 100,000. Credits valid for 6 months. One-off purchase example: 20,000 visitor test credits for 100€ (site lists this option). All pay-as-you-go plans include Plus features. Payment accepted in EUR, USD or GBP..
Seller details
AB Tasty
Paris, France
2011
Private
https://www.abtasty.com/
https://x.com/abtasty
https://www.linkedin.com/company/ab-tasty/
