Criteo Commerce Max (Retail Media)
Audience intelligence platforms
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Retail media advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Retail and wholesale
- Manufacturing
- Accommodation and food services
What is Criteo Commerce Max (Retail Media)
Criteo Commerce Max (Retail Media) is a retail media advertising platform that helps brands and agencies plan, buy, and measure ads across retailer-owned inventory and Criteo-supported commerce media supply. It is used for onsite and offsite retail media activation, including sponsored listings and display formats, with reporting tied to commerce outcomes where retailer data is available. The product emphasizes retailer data connectivity, identity and audience capabilities, and closed-loop measurement across participating retail partners.
Retailer data connectivity
The platform is designed to activate campaigns using retailer first-party data and commerce signals from participating retail partners. This supports use cases such as targeting shoppers based on product interest, category behavior, or purchase propensity where retailers provide those signals. For advertisers, it can reduce reliance on third-party cookies by leaning on retailer-authenticated audiences and transaction data.
Onsite and offsite activation
Commerce Max supports retail media execution across multiple placements, including retailer onsite placements and offsite media that uses retailer audiences. This enables coordinated retail media programs that extend beyond a single retailer site while keeping retailer audience definitions consistent. It is suited to teams that need a single workflow for retail media buying and optimization across participating networks.
Commerce-oriented measurement
The product focuses on measurement tied to commerce outcomes, such as sales or conversion events, when retailers provide the necessary reporting feeds. This can support closed-loop reporting that connects media exposure to downstream shopping actions. It is useful for performance-focused retail media programs that require more than impression and click reporting.
Coverage depends on partners
Available inventory, audience depth, and measurement fidelity depend on which retailers participate and what data each retailer shares. As a result, capabilities can vary by market, retailer, and placement type. Organizations may still need supplemental tools or direct retailer relationships for networks not supported or for retailer-specific features.
Data portability constraints
Retail media programs typically operate within retailer-controlled data environments, which can limit how audiences and insights transfer to other channels or internal analytics stacks. Exporting granular user-level data is generally restricted due to privacy and retailer policies. This can make unified cross-channel attribution and independent validation more difficult than in owned analytics environments.
Complex setup and governance
Implementations often require coordination across advertisers, agencies, and retailers for product catalogs, conversion definitions, and reporting alignment. Identity, consent, and measurement configurations can add operational overhead, especially for multi-retailer programs. Teams may need dedicated governance to manage naming conventions, retailer-specific KPIs, and data access controls.
Plan & Pricing
Pricing model: IO-based / Pay-as-you-go (supports CPC and CPM)
Free tier/trial: No permanently free tier or time-limited free trial is published on the official site; Contact Sales for demo.
Pricing details & notes (official vendor sources only):
- Offsite media: Media cost is set/priced by the publisher; model: minimum CPM. (Official doc: Criteo Offsite Pricing Model).
- Retailer Offsite Audience Data Fee: Charged to brands for using retailer audiences for offsite activation; priced by the retailer (official doc).
- Audience pricing model (effective Oct 1, 2024): transitioned to a percentage-based audience pricing model (official doc).
- Criteo Retailer Data Fee (Audience Revenue Share): Criteo’s fee is a percentage of the Retailer Data Cost retained by Criteo (official doc).
- Managed service (optional): Paid to Criteo when brands use Criteo-managed campaign services; model: percentage of working media fee (official doc).
- Platform-level: Commerce Max is marketed as an enterprise retail-media DSP; public pages state advertisers must Contact Sales / Request demo for pricing and onboarding. The platform supports CPC and CPM IOs and uses first-price auction for certain formats (Commerce Max product pages).
Example costs: Not published on the official Criteo site (no SKU-level or per-unit public prices found). Contact Sales required for quotes.
Discount options: Not publicly disclosed on Criteo’s official site. Negotiated discounts or IO-level terms likely handled via sales agreements; users must contact sales for details.
Seller details
Criteo S.A.
Paris, France
2005
Public
https://www.criteo.com/
https://x.com/criteo
https://www.linkedin.com/company/criteo/
