SAP Customer Identity and Access Management
Multi-factor authentication (MFA) software
Customer identity and access management (CIAM) software
Passwordless authentication software
Risk-based authentication software
Single sign-on (SSO) solutions
Identity management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$331.00 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Manufacturing
- Construction
- Energy and utilities
What is SAP Customer Identity and Access Management
SAP Customer Identity and Access Management (SAP Customer Data Cloud) is a CIAM platform for managing customer registration, authentication, consent, and profile data across web and mobile applications. It is used by enterprises that need centralized identity services for consumer-facing and partner-facing digital experiences, including single sign-on and multi-factor authentication. The product emphasizes consent and preference management features aligned to privacy requirements and offers integrations with SAP and non-SAP application ecosystems.
Strong consent and preferences
The platform includes built-in consent capture, preference management, and audit-oriented capabilities that support privacy and data governance workflows. It helps organizations manage customer permissions across channels and applications from a central service. This is particularly relevant for regulated industries and global deployments with varying privacy requirements.
Enterprise CIAM feature breadth
It supports common CIAM functions such as registration and login flows, social identity providers, SSO, MFA options, and customer profile management. The product is designed for high-volume consumer identity use cases rather than only workforce access. It also provides APIs and SDKs to embed identity journeys into custom applications.
Integration with SAP ecosystem
SAP CIAM aligns with SAP’s broader application landscape and identity-related services, which can reduce integration effort for SAP-centric organizations. It can fit into enterprise architectures that already standardize on SAP tooling for customer data and digital experience delivery. This can simplify vendor management and operational ownership in SAP-heavy environments.
Complex implementation and operations
CIAM deployments typically require careful design of identity journeys, data models, consent policies, and integration patterns, and SAP’s platform is no exception. Organizations often need specialized skills to configure flows, manage environments, and integrate with multiple applications. This can increase time-to-value compared with lighter-weight identity services.
Cost and licensing considerations
Enterprise CIAM pricing commonly scales with active users, authentications, or feature tiers, which can become significant at consumer scale. Budgeting can be harder when usage is variable (e.g., seasonal traffic spikes). Some advanced capabilities may require additional modules or services depending on the contract.
Less focused on niche verification
The product centers on identity, authentication, and consent rather than specialized identity proofing or highly verticalized verification workflows. Organizations that require strong document/biometric proofing, fraud network intelligence, or region-specific eID schemes may need complementary services. This can add integration work and additional vendors for end-to-end onboarding and fraud mitigation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| SAP Customer Identity and Access Management — B2C Core | USD 331.00 per month (in blocks of 10,000 Active Users) | Includes Login, Registration, Password management, ID verification, Consent capture for one terms of service and one privacy policy. Contract duration 3–60 months; purchase via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement. |
| SAP Customer Identity and Access Management — B2C Core (consent option) | USD 281.00 per month (in blocks of 10,000 Active Users) — must be combined with B2C Core | Extends B2C Core with unlimited terms of service and privacy policies; subscription & marketing preference management; communication preference capture; 7-year audit vault for compliance and traceability. |
| SAP Customer Identity and Access Management — B2C Core (enhanced option) | USD 496.00 per month (in blocks of 10,000 Active Users) — must be combined with B2C Core | Adds AI/ML-based security, account-takeover detection and protection, centralized security dashboard, and seamless integration across enterprise systems. |
| SAP Customer Identity and Access Management — B2B (contacts add-on) | USD 5,479.00 per month (in blocks of 50,000 Contacts) | Manage digital identities and track user preferences and consent across the customer and partner lifecycle. Contract duration 3–60 months. |
| Cloud test and demo (partner-only) | Configurable price (in blocks of 1 Entitlements Package); minimum contract 3 months | Non-productive, non-commercial tenant for test and demo purposes; exclusively available for partners. |
Seller details
SAP SE
Walldorf, Germany
1972
Public
https://www.sap.com/
https://x.com/SAP
https://www.linkedin.com/company/sap/
