SAP Sales Cloud
CRM software
Sales analytics software
Contact management software
Customer experience software
Lead management software
Salesforce software
Sales force automation software
Sale tracking software
AI CRM tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$136.00 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Manufacturing
- Professional services (engineering, legal, consulting, etc.)
- Transportation and logistics
What is SAP Sales Cloud
SAP Sales Cloud is a cloud-based CRM application focused on supporting sales teams with lead-to-order processes, opportunity management, and account and contact management. It is typically used by mid-market and enterprise organizations, especially those standardizing on SAP business applications. The product emphasizes integration with SAP back-office systems and provides sales automation, pipeline visibility, and analytics within the SAP customer experience portfolio.
Strong SAP ecosystem integration
SAP Sales Cloud is designed to connect with SAP ERP and other SAP customer experience applications, supporting end-to-end processes from selling through fulfillment and billing. This can reduce duplicate data entry when customer, product, pricing, and order data already lives in SAP systems. It also supports common enterprise requirements such as structured account hierarchies and standardized sales processes across regions.
Enterprise sales process coverage
The product includes core sales force automation capabilities such as lead and opportunity management, activity tracking, forecasting, and pipeline management. It supports complex B2B selling scenarios, including team selling and multi-step sales stages. For organizations that need governed processes and consistent reporting across large sales organizations, it provides a centralized system of record.
Built-in analytics and insights
SAP Sales Cloud provides dashboards and reporting for pipeline, activities, and performance, helping managers monitor execution and forecast health. It also offers AI-assisted capabilities (often branded under SAP’s AI features) to support tasks like prioritization and recommendations, depending on configuration and licensing. These features are most useful when data quality and process adoption are consistent across the sales organization.
Implementation can be complex
Deployments often require significant configuration to match sales processes, data models, and security requirements. Integrations with non-SAP systems may require additional middleware, connectors, or custom work. Compared with lighter-weight CRM tools, time-to-value can be longer and may require specialized SAP skills or partners.
User experience varies by setup
Usability and workflow efficiency depend heavily on how the instance is configured, including page layouts, required fields, and integrations. Organizations migrating from simpler CRMs may find the interface and process rigor less flexible for small teams. Training and change management are commonly needed to drive consistent adoption.
Cost and licensing complexity
Total cost can increase with add-on capabilities, additional SAP CX components, and integration requirements. Licensing and packaging may be less straightforward than some SMB-focused CRM suites, especially when combining analytics, AI features, and related modules. Budgeting typically needs to account for both subscription fees and ongoing administration.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| SAP Sales Cloud (Version 2) | USD 136.00 per user/month (monthly price shown) | In blocks of 1 user; contract duration 3–36 months; auto-renewal. Yearly price and quantity are pro-rated per month for contract durations < 1 year. Pricing structure and some contract details available on request. |
| SAP Sales Cloud — service add-on | USD 22.00 per user/month | Add-on for SAP Sales Cloud Version 2; in blocks of 1 user; contract duration 3–36 months; auto-renewal. |
| SAP Sales Cloud — field sales add-on | USD 46.00 per user/month | Add-on for SAP Sales Cloud Version 2; in blocks of 1 user; contract duration 3–36 months; auto-renewal. |
| Cloud test, demo & development — dynamic visit planning add-on (partner/non-productive) | EUR 25.00 per entitlements package/month | Non-productive/demo tenant edition (partner-only); in blocks of 1 entitlements package; minimum contract 3 months; auto-renewal. |
Seller details
SAP SE
Walldorf, Germany
1972
Public
https://www.sap.com/
https://x.com/SAP
https://www.linkedin.com/company/sap/
