Sellics
SEO tools
Online marketplace optimization tools
Display advertising software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$695 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Agriculture, fishing, and forestry
- Healthcare and life sciences
What is Sellics
Sellics is a software platform focused on optimizing performance for sellers and brands on Amazon. It combines tools for keyword research, listing optimization, advertising (PPC) management, and performance analytics to support day-to-day marketplace operations. The product is typically used by Amazon-focused e-commerce teams and agencies that need workflow and reporting tailored to marketplace data rather than general web SEO.
Amazon-specific workflow and data
Sellics centers its features on Amazon use cases such as keyword discovery for Amazon search, listing content optimization, and marketplace performance tracking. This focus reduces the need to adapt general-purpose SEO tooling to marketplace constraints. Teams managing Amazon catalogs can work within a single interface designed around Amazon entities (ASINs, campaigns, keywords).
Integrated PPC management features
Sellics includes capabilities for managing Amazon advertising, including campaign optimization workflows and performance reporting. This helps connect organic listing work with paid promotion outcomes in one toolset. For Amazon-heavy programs, this can reduce reliance on separate ad-ops spreadsheets and manual reporting.
Operational reporting for sellers
The platform provides dashboards and analytics intended for monitoring marketplace KPIs and diagnosing performance changes. It supports recurring reporting needs for in-house teams and agencies managing multiple products. Compared with broader web analytics suites, the reporting is oriented to Amazon-specific levers and outcomes.
Limited beyond Amazon channels
Sellics is primarily designed for Amazon, so it is less suitable for organizations that need unified optimization across multiple marketplaces and direct-to-consumer sites. Companies with significant non-Amazon growth goals may still require separate SEO and e-commerce analytics tools. This can increase total tool sprawl for omnichannel teams.
Not a full SEO suite
While it supports keyword and content work for Amazon, it does not replace comprehensive web SEO platforms that cover technical site auditing, backlink analysis, and broad SERP intelligence. Teams responsible for corporate website SEO typically need additional software for those functions. As a result, Sellics fits best as a marketplace layer rather than an all-purpose SEO platform.
Data dependency and coverage constraints
Marketplace tools depend on available Amazon data and API/attribution constraints, which can limit granularity or timeliness in some reports. Changes in Amazon advertising and reporting policies can affect what the platform can surface or automate. Users may need to validate insights against Amazon-native consoles and exports for certain edge cases.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $695 per month | Up to $10k in monthly ad spend. AI-powered bid optimization; automated keyword harvesting; in-depth performance & profitability reporting; data-driven performance recommendations. Includes onboarding webinars, chat support, Perpetua Slack community, and Ad School video tutorials. |
| Growth | $695 per month + % of ad spend | For accounts > $10k in monthly ad spend. All Essentials features plus hourly reporting & intraday optimization via Amazon Marketing Stream; hourly share-of-voice and organic rank insights; revenue opportunity analysis & competitor search term data. Includes Client Success team, tailored onboarding, 3 & 6-week check-ins, and Quarterly Business Review. |
| Premium | Custom pricing | For accounts over $500k in monthly ad spend. All Growth features plus competitor & market intelligence data, custom AMC reporting, custom data integrations and intelligence dashboards, exclusive beta access, dedicated account team, white-glove activation, personalized onboarding and monthly business reviews. |
Seller details
Sellics GmbH (a Perpetua company)
Berlin, Germany
2014
Subsidiary
https://sellics.com/
https://x.com/sellics
https://www.linkedin.com/company/sellics/
