SHOPLINE
E-commerce platforms
Subscription management software
Drop shipping software
E-commerce analytics software
Live commerce software
Print on demand software
Social commerce platforms
Omnichannel commerce software
Retail POS systems
Order management software
E-commerce software
POS software
Accounting & finance software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$24 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Arts, entertainment, and recreation
- Retail and wholesale
- Agriculture, fishing, and forestry
What is SHOPLINE
SHOPLINE is an e-commerce platform used to build and operate online stores, manage products, orders, and payments, and sell across multiple digital channels. It targets small to mid-sized merchants and brands that want a hosted storefront with built-in commerce operations and integrations. The product also supports omnichannel selling use cases such as social commerce and live selling, and can extend into POS and order management depending on region and plan.
Broad commerce channel coverage
SHOPLINE supports selling through an online storefront and can extend to social and live commerce workflows, which helps merchants run campaigns across multiple customer touchpoints. It is positioned as an all-in-one commerce stack rather than a single-purpose tool. This reduces the need to assemble separate systems for storefront, marketing touchpoints, and basic operations for many SMB use cases.
Operational features beyond storefront
The platform includes core back-office capabilities such as product catalog management, order processing, customer management, and integrations for payments and shipping. For merchants that need more than a website builder, this provides a more commerce-centric operating model. It can also support omnichannel scenarios (for example, coordinating online and offline sales) where available.
Ecosystem and integrations approach
SHOPLINE relies on integrations and an app/partner ecosystem to extend functionality into areas like analytics, subscriptions, and fulfillment depending on merchant needs. This approach can help teams add capabilities without replacing the core storefront. It also supports common third-party services used by e-commerce operators, which can reduce custom development for standard workflows.
Regional feature availability varies
Capabilities such as POS, payments, shipping carriers, and tax/local compliance often depend on the country and supported partners. Organizations operating in multiple regions may find inconsistent coverage or need different configurations by market. This can increase operational complexity compared with platforms that have deeper native support in a specific geography.
Not an ERP-grade finance suite
While the product can connect to accounting and finance tools, it is not typically a full ERP system for multi-entity accounting, advanced revenue recognition, or complex procurement. Companies that require consolidated financials and advanced controls often need a dedicated finance/ERP platform alongside SHOPLINE. This adds integration and data-governance work for finance teams.
Advanced B2B and customization limits
For complex B2B commerce (custom pricing, contract terms, multi-level approvals, or highly tailored catalogs), merchants may encounter limitations without significant customization or third-party apps. Deeply customized experiences can increase implementation effort and ongoing maintenance. Larger enterprises may require more robust extensibility, governance, and role-based controls than a typical SMB-focused platform provides.
Plan & Pricing
SHOPLINE - Store Plans
| Plan | Monthly price | Annual price (billed annually) | Key features & notes |
|---|---|---|---|
| Starter | $29 / month (monthly) | $24 / month (billed annually) | 3rd-party transaction fee: 2%; 5 staff accounts; Unlimited products; Entry-level e-commerce features; 14-day free trial available. |
| Essential | $79 / month (monthly) | $66 / month (billed annually) | 3rd-party transaction fee: 0.80%; 10 staff accounts; Multi-channel integrations (marketplaces/shops); 14-day free trial available. |
| Premium | $269 / month (monthly) | $224 / month (billed annually) | 3rd-party transaction fee: up to 0.50%; 100 staff accounts; Advanced features for scaling/global selling; 14-day free trial available; Request demo option. |
| Enterprise | Custom pricing | Custom pricing | Contact sales for custom enterprise pricing and unlimited staff accounts; tailored enterprise features. |
SHOPLINE - POS Plans (separate add-on)
| POS Plan | Monthly price | Annual price | Key features & notes |
|---|---|---|---|
| POS Lite | $39 / month | $390 / year | Basic POS for retail; included with SHOPLINE store plans (available as an add-on); 0.5% transaction fee noted for POS processing. |
| POS Pro | $79 / month | $790 / year | Advanced POS with inventory management and omnichannel features; unlimited registers and staff accounts; 0.5% transaction fee noted for POS processing. |
Notes: Prices shown on SHOPLINE official pages vary by region/currency and SHOPLINE shows discounted monthly equivalents when billed annually ("SAVE 17%" displayed). Payment methods include credit card and PayPal; billing cycles can be monthly or annually. SHOPLINE Payments (proprietary payment gateway) has region-specific processing fees; third-party transaction fees are indicated per plan on the official pricing pages.
Seller details
SHOPLINE
Hong Kong, China
2013
Private
https://shopline.com/
https://x.com/shoplinehq
https://www.linkedin.com/company/shopline/
