fitgap

Shorby

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$9 per month
Free Trial
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Retail and wholesale
  2. Accommodation and food services
  3. Media and communications

What is Shorby

Shorby is a link management tool that combines URL shortening with a mobile-friendly “bio link” landing page for social profiles. It is used by marketers, creators, and small businesses to route traffic from social posts, ads, and messaging apps to multiple destinations while tracking engagement. The product emphasizes branded short links, click analytics, and pre-built page blocks (buttons, messengers, and embeds) to consolidate outbound links in one place.

pros

Bio-link landing page builder

Shorby includes a hosted landing page designed for social profile links, allowing multiple destinations from a single URL. This supports common use cases such as Instagram/TikTok profile linking and campaign link hubs. The page-centric approach can reduce reliance on separate landing page tools for simple link aggregation. It also pairs naturally with shortened links for distribution.

Branded short links

Shorby supports creating short links that can be used in social posts, ads, and offline materials. Branded links help organizations keep link identity consistent across channels. This is useful for teams that want recognizable links rather than generic short domains. It aligns with standard expectations in the URL shortener category.

Engagement tracking and analytics

The product provides click tracking to help users understand which links and placements drive traffic. This supports campaign measurement and iterative optimization of link hubs and social CTAs. Analytics are a core requirement in this space and Shorby includes them as part of the workflow. It is particularly relevant for users managing multiple outbound links from a single profile page.

cons

Limited enterprise governance features

Compared with URL shorteners built for large organizations, Shorby is less oriented toward advanced governance needs. Organizations may require features such as granular role-based access controls, audit logs, SSO/SAML, and centralized policy enforcement. If these controls are required, Shorby may not be a fit without additional process controls. This can matter for regulated industries and large distributed teams.

Bio-link focus may constrain use

Shorby’s core experience centers on link-in-bio pages and social traffic routing. Teams that primarily need high-volume link creation, deep API automation, or complex routing rules may find the product less specialized for those workflows. The landing-page paradigm can be unnecessary overhead for simple internal link shortening needs. Fit depends on whether the main requirement is social link aggregation versus pure link management.

Vendor details not well verified

Publicly verifiable information about the operating company (legal entity name, founding year, and headquarters) is not consistently available from authoritative sources. This can complicate vendor due diligence, procurement, and risk assessments. Buyers may need to request formal company details, security documentation, and contractual terms directly from the vendor. This is a practical limitation for organizations with strict vendor management requirements.

Plan & Pricing

Plan Price Key features & notes
Start $9 per month 1 Dashboard (Team); Click Insights; 3,000 Tracked Clicks; 1 Messenger; 1 Ad Platform; 3 Branded URLs; 3 Smart Pages (Bio Links); UNLIMITED Links per Page; 2 Rich Links per Bio; Built-in Affiliate Link; Google Analytics; Team Members; Custom Domain (Soon).
Rocket $15 per month 1 Dashboard (Team); Click Insights; 10,000 Tracked Clicks; 5 Messengers per Bio; 1 Ad Platform; 5 Branded URLs; 5 Smart Pages (Bio Links); UNLIMITED Links per Page; 10 Rich Links per Bio; Built-in Affiliate Link; Google Analytics; Team Members; Custom Domain (Soon).
Pro $29 per month 1 Dashboard (Team); Click Insights; 30,000 Tracked Clicks; 5 Messengers per Bio; 7 Ad Platforms; 50 Branded URLs; 50 Smart Pages (Bio Links); UNLIMITED Links per Page; 50 Rich Links per Bio; Built-in Affiliate Link; Google Analytics; Team Members; Custom Domain (Soon). Upgrade: $9 per 30,000 Tracked Clicks.
Agency $99 per month 5 Dashboards (Team); Click Insights; 1,000,000 Tracked Clicks; 5 Messengers per Bio; 7 Ad Platforms; 250 Branded URLs; 250 Smart Pages (Bio Links); UNLIMITED Links per Page; 500 Rich Links per Bio; Built-in Affiliate Link; Google Analytics; Team Members; Custom Domain (Soon). Project upgrade pricing: $9/mo for 6th-20th project; $6/mo for 21st-100th project; $3/mo for 101st+ project.

Seller details

Shorby
Tallinn, Estonia
2018
Private
https://shorby.com/
https://x.com/shorbycom
https://www.linkedin.com/company/shorby

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