Similarweb App Intelligence (Previously 42Matters)
Competitive intelligence tools
App store optimization software
Market intelligence software
Mobile app analytics tools
Account-based marketing software
Account-based data software
Application development software
Mobile development software
Mobile analytics software
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What is Similarweb App Intelligence (Previously 42Matters)
Similarweb App Intelligence (previously 42Matters) is a mobile app market and competitive intelligence product that provides app store data, download and revenue estimates, SDK and technology detection, and publisher-level insights. It is used by app marketers, product teams, investors, and sales teams to research apps, track competitors, and identify market opportunities across iOS and Android. The product combines app store metadata with modeled performance estimates and can be accessed via a web interface and APIs for integration into internal analytics and workflows.
Broad app store coverage
The product supports analysis across major mobile ecosystems (iOS and Android) and provides structured access to app metadata, rankings, categories, and publisher information. This breadth is useful for cross-market comparisons and for building repeatable research workflows. It also helps teams standardize competitive tracking across multiple geographies and app categories.
SDK and technology insights
It includes detection of embedded SDKs and third-party technologies used by mobile apps, which supports competitive teardown and partnership targeting. This capability can help product and business development teams understand monetization, analytics, attribution, and ad-tech stacks at the app level. It also enables segmentation based on technology adoption rather than only store keywords or categories.
API access for data workflows
In addition to a UI, the product offers APIs that allow teams to programmatically pull app intelligence into BI tools, internal dashboards, and data pipelines. This is valuable for organizations that need repeatable reporting, automated alerts, or enrichment of CRM/ABM datasets. API-based access can reduce manual research compared with tools that are primarily UI-driven.
Estimates, not first-party metrics
Download, revenue, and engagement figures are typically modeled estimates derived from multiple data sources rather than direct first-party app analytics. As a result, numbers may differ from internal app store console data or MMP/analytics platforms, especially for smaller apps or niche regions. Teams often need to treat outputs as directional and validate critical decisions with additional sources.
ASO execution features limited
While it supports ASO research (keywords, rankings, category tracking), it is not primarily an ASO workflow tool for managing listings, experiments, or creative iteration. Organizations focused on day-to-day ASO operations may need separate tooling for content management, testing, and process collaboration. The product is stronger for market/competitive research than for end-to-end ASO execution.
ABM fit depends on enrichment needs
Although app and publisher intelligence can support account targeting and segmentation, it is not a full ABM platform with native campaign orchestration and measurement. Data may require additional normalization and matching to company/account records to be actionable in sales and marketing systems. Buyers should confirm coverage for their target account universe and required identifiers before relying on it for ABM.
Seller details
Similarweb Ltd.
Tel Aviv, Israel
2007
Public
https://www.similarweb.com/
https://x.com/similarweb
https://www.linkedin.com/company/similarweb/
