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Smartly Video and Display

Creative management platforms
Cross-channel advertising software
Display advertising software
Social media advertising software
Video advertising software
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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User industry
  1. Media and communications
  2. Information technology and software
  3. Manufacturing

What is Smartly Video and Display

Smartly Video and Display is a cross-channel advertising platform used to create, manage, and optimize paid campaigns across social, video, and programmatic display environments. It supports creative production workflows (including dynamic and template-based variations) alongside media buying, budgeting, and performance reporting. The product is typically used by performance marketing teams and agencies that need to scale creative and manage campaigns across multiple ad platforms from a centralized workflow.

pros

Unified creative and media workflow

The product combines creative production (templates, variations, and asset handling) with campaign setup and optimization in one system. This reduces handoffs between separate creative management and ad operations tools. It is well-suited to teams that need to iterate creative frequently while keeping media execution aligned with performance outcomes.

Cross-channel activation support

Smartly Video and Display is designed to run campaigns across multiple channels, including social and programmatic display/video. Centralized workflows can reduce duplicated setup work when launching similar campaigns across platforms. This is useful for advertisers managing many markets, audiences, or product catalogs.

Automation for scaled variations

The platform supports automation to generate and manage large numbers of creative variants and associated campaign entities. This helps teams operationalize testing (e.g., multiple messages, formats, and audiences) without fully manual trafficking. It aligns with use cases where creative volume and iteration speed are key constraints.

cons

Best fit for larger spenders

The platform’s value is strongest when an organization runs high volumes of campaigns and creative variants across channels. Smaller teams with limited spend or fewer campaigns may find the operational overhead and cost harder to justify. Organizations may also need dedicated ad operations resources to fully use the workflow and governance features.

Channel coverage varies by partner

Cross-channel advertising platforms depend on integrations with individual ad networks and exchanges, and capabilities can differ by channel. Certain features (e.g., specific optimization controls, reporting granularity, or creative formats) may not be uniform across all supported destinations. Buyers typically need to validate required channels and features for their exact media mix.

Requires disciplined data governance

Scaling creative and campaigns increases the need for consistent naming conventions, taxonomy, and approval workflows. Without strong governance, reporting can become fragmented and creative testing results harder to interpret. Teams often need to invest time in initial configuration and ongoing process management.

Plan & Pricing

Pricing model: Spend-based / usage model — Smartly charges a fee that is a defined percentage of the Customer’s Advertising Spend (calculated per Ad Account) and requires a monthly minimum fee. Fees and invoicing are specified in the customer Order Form. The Terms of Use also reference a public price list but the site requires contacting Smartly for specific rates.

How billed: Percentage of Advertising Spend (per Ad Account) + required monthly minimum (prorated for partial months where applicable); invoiced monthly as specified in the Order Form/contract.

Public numeric rates: Not published on the Smartly official website pages reviewed (pricing details are provided via Order Form / sales).

How to purchase / get pricing: Contact Smartly (sales/demo) to receive a quote and Order Form with fee percentage and monthly minimum.

Notes: Terms indicate the Video & Display Service (Ad-Lib integration) is treated as a Subscription under the same fee rules (percentage of ad spend + monthly minimum).

Seller details

Smartly.io
Helsinki, Finland
2013
Private
https://www.smartly.io/
https://x.com/smartlyio
https://www.linkedin.com/company/smartly-io/

Tools by Smartly.io

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Smartly Video and Display
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