Sprinklr Insights
Brand intelligence software
Media monitoring software
Social media analytics software
Social media listening tools
Public relations (PR) software
Social media marketing software
Facebook data mining software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Information technology and software
- Media and communications
- Banking and insurance
What is Sprinklr Insights
Sprinklr Insights is an enterprise social listening and analytics product used to monitor and analyze conversations across social networks, online news, blogs, and forums. It supports brand, communications, and customer experience teams with use cases such as reputation monitoring, campaign measurement, competitive benchmarking, and issue detection. The product is typically deployed as part of the broader Sprinklr platform, with shared data models, governance, and workflows across listening, engagement, and reporting.
Broad source and channel coverage
The product aggregates data from major social networks and a range of web sources such as news and forums, supporting unified monitoring across channels. This helps teams reduce reliance on separate tools for social listening versus media monitoring. It is well-suited to organizations that need consistent reporting across multiple brands, regions, and languages.
Enterprise governance and workflows
Sprinklr Insights is designed for multi-team environments with role-based access, shared taxonomies, and standardized dashboards. It supports operational workflows such as alerting, routing, and collaboration for issues that emerge from listening. This structure fits regulated or complex organizations that require auditability and controlled publishing of insights.
Integrated with broader platform
Insights can connect to adjacent Sprinklr capabilities (for example, engagement and customer service) to move from detection to action without exporting data to separate systems. This reduces manual handoffs between analytics and execution teams. It also enables consistent KPIs and reporting definitions across departments when the platform is adopted broadly.
Complex implementation and tuning
Effective listening programs typically require ongoing query design, taxonomy management, and model tuning to control noise and improve relevance. Initial setup can be time-consuming, especially for global brands with many products and languages. Organizations without dedicated analysts may struggle to maintain consistent data quality over time.
Cost and packaging considerations
The product is positioned for enterprise use and is commonly sold as part of a larger platform, which can increase total cost relative to narrower tools. Some capabilities may depend on specific modules, data packages, or contracted limits. This can make it less attractive for small teams that only need lightweight monitoring.
Platform dependency and portability
When Insights is deployed as a core system of record, reporting structures and workflows can become tightly coupled to Sprinklr’s platform. Migrating dashboards, taxonomies, and historical reporting to another system may require significant rework. Data access and retention options can also vary by connector and contract terms, affecting long-term portability.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Enterprise | Custom pricing — Contact Sprinklr sales | Maximum internet, social and digital channel data coverage; Product & location insights; Visual & content insights; Competitor benchmarking and analysis; Premium media monitoring; Sprinklr premium AI; Implementation & onboarding services; Professional services for digital transformation; Premium training resources and knowledge base access; Omnichannel support with SLA and a dedicated customer success manager. |
Seller details
Sprinklr, Inc.
New York, NY, USA
2009
Public
https://www.sprinklr.com/
https://x.com/sprinklr
https://www.linkedin.com/company/sprinklr/
