Employee Advocacy by Sprout Social
Employee advocacy software
Employee engagement software
Demand generation software
Brand advocacy software
Talent management software
Employee training management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$199 per seat per month
Free Trial
Free version unavailable
Small
Medium
Large
- Manufacturing
- Retail and wholesale
- Education and training
What is Employee Advocacy by Sprout Social
Employee Advocacy by Sprout Social is an employee advocacy platform that helps organizations curate approved content and enable employees to share it through their social networks. It is used by social media, communications, and marketing teams to coordinate employee sharing programs, track participation, and measure downstream engagement. The product is typically deployed alongside Sprout Social’s broader social media management capabilities, which can simplify governance and reporting for teams already using the vendor’s platform.
Centralized content curation workflow
The product provides a controlled way to source, organize, and distribute shareable content to employees from a central library. This supports brand and compliance requirements by keeping messaging within an approved set of assets. It also reduces ad hoc sharing by giving employees a consistent place to find ready-to-post content.
Participation and performance analytics
It includes reporting designed for advocacy programs, such as tracking employee participation and content engagement. These metrics help program owners understand which topics and assets drive sharing and interaction. The analytics can support ongoing optimization of content strategy and internal enablement.
Fits Sprout Social ecosystem
For organizations already using Sprout Social, the advocacy module aligns with existing social governance and operational processes. This can reduce tool sprawl compared with running a separate advocacy-only system. It can also simplify administration and stakeholder reporting when advocacy is managed as part of a broader social program.
Best for Sprout customers
The strongest operational fit is typically for teams that already standardize on Sprout Social for social media management. Organizations that only need advocacy may find the broader platform context unnecessary. This can affect total cost and implementation scope compared with narrower, advocacy-only tools.
Limited HR and training depth
Although it supports employee participation, it is not a full employee engagement, talent management, or training management system. Capabilities such as learning paths, skills tracking, performance reviews, and HRIS integrations are generally outside the core scope. Buyers needing those functions usually require additional HR or LMS platforms.
Demand gen attribution constraints
Advocacy reporting typically focuses on sharing and social engagement outcomes rather than full-funnel revenue attribution. Connecting employee shares to pipeline and closed-won results often requires integration with web analytics and CRM systems plus consistent tagging practices. Organizations with strict attribution requirements may need additional tooling and process maturity.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | $199 per seat/month (billed annually) | 5 social profiles; keyword & location monitoring; unlimited AI-generated alt text; optimal send times; review management; group/profile/post-level reporting. Employee Advocacy: Available on Standard plan and up (listed as an add-on; no separate price shown on site). |
| Professional | $299 per seat/month (billed annually) | Everything in Standard, plus unlimited social profiles; message tagging; competitor, tag and paid insights; Enhance Post by AI Assist. |
| Advanced | $399 per seat/month (billed annually) | Everything in Professional, plus Enhance Reply by AI Assist; sentiment in Smart Inbox and Reviews; team/productivity reports; helpdesk/API integrations. |
| Enterprise | Custom / Contact sales | Enterprise features and white‑glove onboarding; custom pricing. |
Notes: Sprout Social advertises a 30-day free trial for its plans on the official pricing page. The Employee Advocacy feature page states "Available on Standard plan and up" and labels Employee Advocacy as an add-on; no standalone price for Employee Advocacy is provided on the official site.
Seller details
Sprout Social, Inc.
Chicago, IL, USA
2010
Public
https://sproutsocial.com/
https://x.com/SproutSocial
https://www.linkedin.com/company/sprout-social-inc-/
