Synup
Customer advocacy software
Local listing management software
Local SEO software
Store locator software
Multi-location marketing platforms
Online reputation management software
Social media analytics software
Social media management tools
Social media suites
User-generated content platforms
Demand generation software
Brand advocacy software
Local marketing software
Social media marketing software
Facebook data mining software
Facebook page management software
Referral software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Synup
Synup is a local presence management platform that helps multi-location businesses manage business listings, reviews, and local search visibility across third-party directories and maps. It is used by marketing teams, agencies, and franchise or retail operators to maintain consistent location data, monitor reputation, and publish local content. The product combines listings distribution/sync, review monitoring and response workflows, and reporting for local SEO and engagement.
Broad listings and data sync
Synup focuses on keeping name/address/phone and business attributes consistent across multiple directories and map providers. Centralized editing reduces manual updates across locations and publishers. This is particularly useful for organizations with frequent changes to hours, categories, or location metadata.
Reputation monitoring and response
The platform aggregates reviews from major review sites into a single interface. It supports workflows for responding to reviews and tracking sentiment and volume over time. This helps distributed teams standardize reputation management across many locations.
Multi-location reporting and insights
Synup provides dashboards and exports for listings health, review performance, and local visibility metrics by location. Multi-location rollups help corporate teams compare regions and identify outliers. Agencies can use the same reporting to support client deliverables and ongoing optimization.
Not a full advocacy suite
Although Synup supports review generation and reputation workflows, it is not primarily designed for structured referral, affiliate, or customer advocacy program management. Organizations seeking incentive management, partner tracking, and payout automation typically need additional software. This can limit Synup’s fit for advocacy-led growth initiatives.
Social capabilities are secondary
Synup includes social posting and related analytics features, but social media management is not its core specialization. Teams that require advanced content planning, collaboration, listening, and cross-network analytics may find the social toolset less comprehensive than dedicated suites. As a result, some customers keep a separate social platform.
Directory coverage varies by region
Listings distribution value depends on the specific publishers available for a given country and industry. Some organizations may find that key niche directories or non-core regions require manual management or supplemental providers. This can reduce standardization for global or highly specialized location footprints.
Plan & Pricing
A) Tiered (Synup OS - agency operating system)
| Plan | Price | Key features & notes |
|---|---|---|
| Startup | $79 per month (billed annually) — or $99/month billed monthly | Up to 5 team members, up to 25 client accounts, listings & review management for up to 25 locations; Book a demo. |
| Agency | $199 per month (billed annually) — or $249/month billed monthly | Up to 10 team members, up to 100 client accounts, unlimited client users, listings & review management for up to 100 locations; Book a demo. |
| Scale | $799 per month (billed annually) — or $999/month billed monthly | Up to 50 team members, up to 500 client accounts, unlimited client users, listings & review management for up to 500 locations; Book a demo. |
B) Usage-based / Add-ons (per official pricing page) Pricing model: Mixed (per-location / per-connect monthly fees and usage-based API) Free tier/trial (developer API): See developer API section below Add-on / module example costs (monthly):
- Listings Pro — $35 / location / month. Includes listing on 75+ directories, bulk connect & edit, indexing, AI local posting, campaigns, etc.
- Reviews Pro — $20 / location / month. Includes review monitoring (20+ sources), daily monitoring, automations, AI review responses.
- Reviews Gold — $50 / location / month. Adds review-generation capabilities, CRM & MailParse integrations, sentiment analysis, 1000 email credits/month, 50 text credits/month.
- Social Pro — $6 / connect / month. Includes AI-generated posts, shared client calendar & analytics, hashtag tracking, competitor post tracking, and paid-boosting on IG/Facebook.
- SEO Pro — $5 / location / month. Includes hyper-local rank tracking, weekly grid rank tracking, and 5 monthly grid reports. Other add-on pricing noted: Additional team members $5 / month; Additional client accounts $1.5 / month.
C) Developer/API (synup.dev) — usage pricing Pricing model: Pay-as-you-go (and free tier) Free tier: $0 — includes 1,000 API calls/month, 5 locations, listings sync (10 directories), review aggregation, community support. Pro (paid usage): $0.002 per API call, pay-as-you-go, unlimited locations, full directory network (80+), review responses, analytics & rankings, webhooks, priority support. Enterprise: Custom (contact sales) with volume discounts and dedicated infrastructure.
Seller details
Synup
New York, NY, USA
2013
Private
https://synup.com/
https://x.com/synup
https://www.linkedin.com/company/synup/
