Talkwalker by Hootsuite
Social media analytics software
Social media listening tools
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
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- Media and communications
- Retail and wholesale
- Accommodation and food services
What is Talkwalker by Hootsuite
Talkwalker by Hootsuite is a social listening and consumer intelligence platform that monitors and analyzes brand, competitor, and topic conversations across social networks, online news, blogs, forums, and other web sources. It is used by marketing, communications, and insights teams to track brand health, campaign impact, emerging trends, and potential reputation issues. The product emphasizes broad data coverage, AI-assisted classification and sentiment, and configurable dashboards and alerts for ongoing monitoring and reporting.
Broad cross-channel data coverage
Talkwalker aggregates mentions from major social networks as well as online news, blogs, and other web sources, supporting unified monitoring across channels. This helps teams compare conversation volume and themes without switching between multiple tools. It is well-suited to brand monitoring and PR use cases where non-social sources materially affect reputation.
Strong analytics and dashboards
The platform provides configurable dashboards, filters, and reporting views to analyze volume, reach, engagement, and topic drivers over time. Users can segment results by query logic, geography, language, and source types to support recurring reporting. This aligns with needs of insights and communications teams that require repeatable, stakeholder-ready outputs.
Alerting and workflow support
Talkwalker supports alerts for spikes, anomalies, and specific keyword or entity conditions to help teams respond to emerging issues. It also supports collaboration features (e.g., sharing dashboards/reports and distributing insights) that fit cross-functional workflows. These capabilities are useful for always-on monitoring programs and incident response processes.
Complex setup and tuning
Building high-quality queries and maintaining them over time can require specialized knowledge, especially for large brands with many products, abbreviations, and ambiguous terms. Teams often need ongoing tuning to reduce noise and improve relevance. This can increase time-to-value compared with simpler social analytics tools focused on owned channels.
Data access varies by source
As with other listening platforms, coverage and historical depth can differ by network due to platform policies and API limitations. Some metrics or content types may be restricted, delayed, or sampled depending on the source. Buyers typically need to validate source-by-source availability against their reporting requirements.
Enterprise pricing and governance overhead
Listening platforms with broad coverage and advanced analytics commonly come with enterprise-oriented pricing and contract structures. Larger deployments may require governance around user roles, taxonomy, and reporting standards to keep outputs consistent. Smaller teams may find the total cost and operational overhead higher than tools oriented to basic social media marketing execution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Listen | Custom pricing — request a quote (no public list price on Talkwalker website) | Industry-leading social listening and media monitoring; custom reports & alerts; IQ Apps (pre-built use-case dashboards); Blue Silk™ AI; unlimited users. (Talkwalker pricing page shows "Listen" tier but requires contacting sales for pricing.) |
| Analyze | Custom pricing — request a quote (no public list price on Talkwalker website) | Everything in Listen, plus custom dashboards and analytics; social benchmarking across owned and earned channels and against competitors. (Price not published; contact sales.) |
| Business | Custom pricing — request a quote (no public list price on Talkwalker website) | Everything in Analyze, plus higher-volume insights ("12x the insights"), enterprise features and governance for scaling across regions/departments. (Enterprise/Business tier requires contacting sales.) |
Seller details
Hootsuite Inc.
Vancouver, BC, Canada
2008
Private
https://www.hootsuite.com/
https://x.com/hootsuite
https://www.linkedin.com/company/hootsuite/
