Textline
Conversational marketing software
Marketing automation software
Mobile marketing software
SMS marketing software
Live chat software
Appointment reminder software
Conversational support software
Customer service automation software
Proactive notification software
Survey software
HIPAA compliant messaging software
Health care software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Textline and its alternatives fit your requirements.
$1,430/year (Essentials annual paid upfront) per year
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Construction
- Agriculture, fishing, and forestry
What is Textline
Textline is a business texting platform that helps organizations communicate with customers over SMS/MMS and web chat from shared inboxes. It is used by customer support, sales, and operations teams for two-way messaging, appointment reminders, surveys, and proactive notifications. The product emphasizes team workflows (routing, templates, internal notes) and integrations with common business systems, with options positioned for regulated industries such as healthcare.
Shared inbox team workflows
Textline supports multi-agent handling of conversations through shared inboxes, assignment/routing, and collaboration features such as internal notes. This fits teams that need continuity across shifts and departments rather than one-to-one personal texting. It also helps standardize responses with templates and saved replies. These capabilities align with common requirements in conversational support and service operations.
Two-way SMS and MMS
The platform centers on two-way messaging, enabling customers to reply and continue a conversation rather than receiving one-way blasts. MMS support allows richer content (for example, images) when appropriate for the use case. This is useful for service updates, intake questions, and follow-ups where a response is required. It also supports proactive notifications and reminders that can transition into live conversations.
Healthcare-oriented compliance options
Textline offers configurations intended for regulated environments, including HIPAA-oriented messaging options for healthcare workflows. This can reduce the need for separate tooling when clinics or providers want texting for reminders, patient questions, and operational coordination. Compliance posture still depends on customer configuration and process controls, but the product is designed with these requirements in mind. This differentiates it from general-purpose chat tools that do not address healthcare constraints.
Not a full marketing suite
While Textline supports campaigns and automated messages, it is not positioned as a full marketing automation system with deep multi-channel orchestration and advanced lifecycle analytics. Organizations seeking complex segmentation, attribution, and cross-channel journeys may need additional tools. This can increase integration and administration effort. It is typically strongest when SMS is the primary engagement channel.
Automation depth can be limited
Compared with platforms built primarily for AI-driven or highly configurable conversational automation, Textline’s automation may be more rules-based and workflow-oriented. Teams with high inbound volume may still require significant agent involvement. Advanced intent detection, knowledge-driven responses, and complex bot handoffs may require complementary solutions. Suitability depends on how much of the conversation must be automated end-to-end.
SMS constraints and compliance overhead
SMS programs are subject to carrier rules, consent management, and deliverability constraints that can affect campaigns and notifications. Healthcare and other regulated use cases add administrative overhead such as policy enforcement, access controls, and auditing practices. Even with HIPAA-oriented features, customers must ensure appropriate configuration and staff training. These factors can slow rollout compared with simpler chat-only deployments.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $149/month (month-to-month); $134/month (annual, billed monthly — 10% off); $1,430/year (annual, paid upfront — 20% off) | 3 included Agents; 600 Included Message Credits/month; 1 included phone number; 3-year conversation history; NPS & CSAT surveys; API & webhooks; HIPAA-compatible available for additional fee; Additional Agents: $50/agent/month; Additional phone numbers: $15/month; Add-On Message Credits: $0.03/credit; Backup credits: $0.04/credit. Sources: Textline pricing & plan comparison. |
| Pro | $349/month (month-to-month); $314/month (annual, billed monthly — 10% off); $3,350/year (annual, paid upfront — 20% off) | 5 included Agents; 2,000 Included Message Credits/month; 2 included phone numbers; Unlimited conversation history; Salesforce integration; Time-based automations & routes; Priority support & dedicated CSM; Advanced security; HIPAA-compatible available for additional fee; Additional Agents: $70/agent/month; Additional phone numbers: $15/month; Add-On Message Credits: $0.03/credit; Backup credits: $0.04/credit. |
| Enterprise | Custom pricing (contact sales) | Every feature in Pro plus flexible implementation, advanced security, personalized account plans; negotiable Agents, numbers, and message credits. |
| HIPAA Essentials | $249/month (month-to-month); $233/month (annual, billed monthly — 10% off); $2,618/year (annual, paid upfront — 20% off) | HIPAA-compliant plan based on Essentials: 3 included Agents; 600 Included Message Credits/month; Additional Agents: $60/agent/month; Additional Departments: $15/month. |
| HIPAA Pro | $569/month (month-to-month); $512/month (annual, billed monthly — 10% off); $5,462/year (annual, paid upfront — 20% off) | HIPAA-compliant plan based on Pro: 5 included Agents; 2,000 Included Message Credits/month; Additional Agents: $95/agent/month; Additional Departments: $15/month. |
