TrueX by Infillion
Connected TV (CTV) advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is TrueX by Infillion
TrueX is an interactive advertising platform used to run opt-in ad experiences on connected TV and other digital video environments. It is typically used by publishers/streaming services and advertisers to deliver engagement-based ad units such as choice-based or value-exchange formats, with measurement focused on user interactions and completions. The product emphasizes user-initiated ad experiences intended to reduce ad fatigue compared with standard interruptive video ads. TrueX operates as part of Infillion’s advertising technology portfolio.
Interactive, opt-in ad formats
TrueX is designed around user-initiated ad experiences (for example, choice-based or engagement-driven units) rather than only standard pre-roll/mid-roll video. This can support use cases where publishers want alternatives to repetitive linear-style ad pods. The interaction model also enables measurement beyond impressions, such as engagement and completion events.
CTV-focused engagement measurement
The platform’s ad experiences are built for TV screens and remote-control interaction patterns, which differ from desktop and mobile. This helps advertisers and publishers run campaigns where success criteria include completed engagements, not only viewability or video quartiles. It provides a differentiated measurement approach compared with platforms that primarily optimize to reach and frequency.
Publisher monetization flexibility
TrueX’s value-exchange and opt-in formats can be used as an alternative monetization path alongside traditional ad pods. This can be useful for streaming services that want to offer ad-light experiences or reduce churn risk from heavy ad loads. The product is commonly positioned for direct publisher integrations and premium video inventory use cases.
Not a full-stack DSP
TrueX is primarily an interactive ad experience and engagement layer rather than a complete demand-side buying platform. Buyers may still need separate tools for audience planning, cross-channel activation, and broader programmatic optimization. This can add operational complexity when compared with more end-to-end buying platforms.
Format fit varies by content
Interactive, opt-in units are not suitable for every viewing context (for example, highly lean-back viewing or short-form sessions). Performance can depend on creative design and the viewer’s willingness to interact, which may vary by genre and device. As a result, it may not replace standard video ads for all campaigns.
Inventory and integration dependency
Delivery depends on publisher/streaming app support for the interactive experience and required integrations. Availability can be more limited than standard VAST-based video placements that run broadly across exchanges. This may constrain scale for campaigns that require large, uniform reach across many CTV endpoints.
Plan & Pricing
Pricing model: Pay-as-you-go (Cost-per-Engagement / CPE) Free tier/trial: Unavailable (no evidence on official site) Example costs: Not listed on the vendor site (official site provides no dollar amounts) Discount options: Not specified on the vendor site Notes: TrueX/AttnX formats are described as billed per engagement and guarantee a minimum billable engagement (30 seconds + interaction). The site references “low campaign minimums” but does not publish numeric minimums; pricing & minimum spend require contacting Infillion / requesting a demo.
Seller details
Infillion
Carlsbad, California, USA
2011
Private
https://infillion.com/
https://x.com/infillion
https://www.linkedin.com/company/infillion/
