Trustpilot
Online reputation management software
Review management software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$339 per domain per month
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Banking and insurance
- Accommodation and food services
What is Trustpilot
Trustpilot is a public review platform and review management solution that helps businesses collect, display, and respond to customer reviews. It is used by e-commerce brands and service businesses to manage online feedback, publish review widgets on websites, and monitor reputation signals. The product combines a consumer-facing review community with business tools for invitations, moderation workflows, and analytics. It also provides integrations for common e-commerce and marketing stacks to support review collection and on-site trust content.
Large public review marketplace
Trustpilot operates a widely used consumer-facing review site, which can increase the visibility of reviews beyond a company’s owned channels. This public footprint can support brand discovery and reputation monitoring in addition to internal review workflows. For businesses, it centralizes review responses and reporting tied to that public profile.
Review collection and publishing tools
The platform supports automated review invitations and templates to help standardize review collection after purchases or service interactions. It provides on-site display options (such as widgets and trust badges) to embed review content into web and checkout experiences. These capabilities are commonly used to support conversion-focused pages and customer reassurance.
Integrations for e-commerce stacks
Trustpilot offers integrations and connectors for popular e-commerce platforms and related tools, enabling event-based invitations and review display. This reduces manual work compared with assembling separate collection, moderation, and publishing components. Integration support also helps teams route review signals into broader customer experience and marketing workflows.
Pricing scales with usage
Costs can increase as review volume, locations/brands, or feature needs grow, which may be a constraint for smaller organizations. Some advanced capabilities (automation, analytics, and richer display options) are typically tied to higher-tier plans. Buyers often need to validate total cost based on invitation volume and required integrations.
Public review disputes require process
Because reviews are publicly visible, handling contested or potentially fraudulent reviews can require formal dispute and moderation workflows. Resolution timelines and outcomes may not always align with internal expectations, especially during high-volume periods. Teams should plan for ongoing operational effort to monitor and respond consistently.
Less suited for broad social listening
Trustpilot focuses primarily on first-party review collection and management within its review ecosystem rather than comprehensive monitoring across all social networks and forums. Organizations needing unified listening, publishing, and engagement across many social channels may require additional tools. Reporting is strongest around Trustpilot-hosted review activity and on-site review content.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (Free) | 50 automated monthly review invitations; claim Company Profile Page; reply to reviews; flag suspicious reviews; performance overview. No credit card required; permanent freemium offering. |
| Plus | from $339 per month, per domain (billed monthly) | Streamlined invitation & reply integrations; marketing assets & website widgets; performance insights; ad-free profile; 200 automated monthly invitations (per plan comparison). 12-month contract. |
| Premium | from $699 per month, per domain (billed monthly) | Predictive TrustScore forecasting; social asset builder; benchmarking vs competitors; expanded analytics; access to APIs via add-ons; 12-month contract. |
| Advanced | from $1,229 per month, per domain (billed monthly) | Customizable dashboards; review tagging; on-brand widgets; Salesforce integration (add-on); access to APIs via add-ons; 12-month contract. |
| Enterprise | Custom / Contact sales | Enterprise features, AI-powered tools, full API access, large-scale review strategy; pricing upon request. |
Seller details
Trustpilot A/S
Copenhagen, Denmark
2007
Public
https://www.trustpilot.com/
https://x.com/Trustpilot
https://www.linkedin.com/company/trustpilot/
