Upland Localytics
Mobile attribution platforms
Mobile marketing software
Push notification software
Mobile app analytics tools
Application development software
Mobile development software
Mobile analytics software
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What is Upland Localytics
Upland Localytics is a mobile marketing and analytics platform used to understand app user behavior and run lifecycle campaigns. It supports audience segmentation, in-app and push messaging, and analytics dashboards to measure engagement and retention. The product is typically used by mobile product, growth, and marketing teams to coordinate messaging and analyze outcomes across iOS and Android apps.
Integrated analytics and messaging
The platform combines behavioral analytics with campaign execution features such as segmentation and push/in-app messaging. This reduces the need to export audiences to separate tools for activation. Teams can iterate on targeting and messaging using the same underlying event and user data model.
Audience segmentation for lifecycle
Localytics supports building audiences based on user attributes and in-app behavior for lifecycle use cases such as onboarding, re-engagement, and feature adoption. This helps teams tailor messaging to specific cohorts rather than sending broad campaigns. The segmentation approach aligns with common mobile growth workflows used in the broader attribution and analytics ecosystem.
Mobile app engagement channels
The product includes mobile engagement capabilities (notably push notifications and in-app messaging) that can be triggered by user behavior. This enables timely communications tied to app events rather than only scheduled blasts. For organizations that want engagement tooling alongside analytics, this can simplify the stack compared with using separate point solutions.
Not a pure attribution focus
Localytics is primarily positioned around engagement and analytics rather than being a dedicated mobile measurement partner. Organizations that require advanced attribution governance, extensive partner integrations, or deep fraud-prevention controls may need additional tooling. This can increase complexity for teams that want a single system of record for attribution.
Implementation requires instrumentation
To get full value, teams must implement SDKs and define a consistent event taxonomy across apps. This typically requires coordination between engineering, product, and marketing, and can take time to mature. Data quality issues (missing events, inconsistent properties) can limit segmentation and reporting accuracy.
Potential overlap with existing stack
Companies that already use separate tools for analytics, messaging, and attribution may find feature overlap. Consolidation can require migration planning, historical data considerations, and process changes for campaign operations. As a result, adoption may be incremental rather than a full replacement of existing systems.
Plan & Pricing
Official vendor sources consulted: localytics.com (product site), help.uplandsoftware.com / Localytics documentation (official product docs).
Summary (official site): Localytics does not publish standard public subscription tier pricing on its marketing site. Pricing and plans are available by contacting Localytics / Upland sales or requesting a demo. The official documentation does, however, describe a usage-based metering model for the Hosted Direct Access feature (compute credits). See details below.
Pricing model: Contact-sales / custom subscription (no public list prices).
Usage-based details (from official docs):
- Hosted Direct Access is metered by compute "credits."
- Typical medium-sized warehouse consumes 4 credits per hour (equivalent to 0.067 credits per minute).
- Warehouses are billed by the minute with a minimum charge of 1 minute.
- Customers purchase (or are granted) a quantity of hours and a warehouse size; credits are consumed from that quota.
Notes / limitations:
- The vendor’s public product pages and documentation do not list per-seat, per-MAU, or other subscription prices; they require contacting Localytics/Upland for pricing and to schedule a demo.
- No explicit permanent free tier or time-limited trial is listed on the official Localytics site or official Upland/Localytics documentation pages examined.
- Other product metering/limits (APIs, profiles, quotas) are documented, but no dollar amounts or tier tables are published publicly.
Official actionable instruction: Contact Localytics/Upland sales or request a demo via the vendor site to obtain a formal quote.
Seller details
Upland Software, Inc.
Austin, Texas, USA
2010
Public
https://uplandsoftware.com/
https://x.com/uplandsoftware
https://www.linkedin.com/company/upland-software/
