Upland Second Street
Lead capture software
Email marketing software
Sweepstakes software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Upland Second Street
Upland Second Street is a digital promotions platform used to run sweepstakes, contests, quizzes, and other interactive campaigns that capture leads and collect customer data. It is typically used by marketing teams in media, retail, and consumer brands to grow email lists and increase audience engagement. The product focuses on configurable promotion templates, landing pages/forms, and integrations that route captured data into email marketing and CRM systems.
Purpose-built promotions templates
Second Street centers on running sweepstakes, contests, and similar promotions with reusable templates and configurable rules. This makes it well-suited for teams that need to launch recurring campaigns without building custom microsites each time. Compared with general CRM or sales-focused tools, the feature set aligns more directly with promotion mechanics and entry handling.
Lead capture and data collection
The platform supports landing pages and forms designed to collect participant information and opt-ins during campaign entry. It helps standardize how lead data is gathered across different promotion types and channels. This is useful when the primary objective is list growth and first-party data capture rather than sales pipeline management.
Integrations for downstream marketing
Second Street is designed to pass captured leads to other systems used for email marketing, CRM, and marketing automation. This supports common workflows such as adding entrants to segmented lists or triggering follow-up communications. It can fit into a broader demand generation stack where specialized systems handle nurturing and sales execution.
Not a full CRM
Second Street does not function as a system of record for accounts, opportunities, and sales activities. Organizations that need end-to-end pipeline management typically require a separate CRM alongside it. This can increase overall stack complexity compared with platforms that combine lead capture and sales execution in one product.
Email marketing depth varies
While it supports list growth and integrations, it is not primarily positioned as a full-featured email marketing suite with advanced deliverability controls, multi-step automation, and deep reporting. Many teams rely on a dedicated email service or marketing automation platform for ongoing nurture programs. This can create dependency on third-party tools for sophisticated lifecycle messaging.
Promotion compliance overhead
Running sweepstakes and contests often requires careful handling of eligibility rules, disclosures, and jurisdiction-specific requirements. The platform can provide tooling for promotions, but legal compliance and review remain the customer’s responsibility. Teams may need additional process and governance to ensure campaigns meet internal and regulatory standards.
Plan & Pricing
No public product subscription or tiered pricing listed on the official Upland / Second Street product pages. The site redirects to Upland’s Second Street product page and provides a "Request a Demo" / contact-sales flow rather than showing prices. The Second Street "Lab" (lab.secondstreet.com) includes sample promotion-packaging and sample sponsorship/pricing guides for running promotions (e.g., sample package pricing for quizzes and TV/radio pricing guides), but these are guidance for packaging promotions and not vendor subscription/licensing prices.
Official evidence: Upland product page for Second Street (uplandsoftware.com/secondstreet/) and Second Street Lab resources (lab.secondstreet.com) show demos and playbooks but do not publish subscription or pay-as-you-go pricing.
Seller details
Upland Software, Inc.
Austin, Texas, USA
2010
Public
https://uplandsoftware.com/
https://x.com/uplandsoftware
https://www.linkedin.com/company/upland-software/
