Wati
Chatbots software
Social customer service software
Customer communications management software
Proactive notification software
Communication platform as a Service (cPaaS) platforms
Conversational intelligence software
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Wati and its alternatives fit your requirements.
₹999 one-time
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Construction
- Professional services (engineering, legal, consulting, etc.)
What is Wati
Wati is a WhatsApp Business API-based platform used to manage customer conversations, run WhatsApp message campaigns, and automate common interactions with chatbots and workflows. It is typically used by small and mid-sized teams in sales, support, and marketing that want a shared inbox and structured messaging on WhatsApp. The product combines multi-agent collaboration, templates/broadcasts, and basic CRM-style contact management with integrations to external systems. It is positioned around WhatsApp-first customer engagement rather than a broad, channel-agnostic contact center suite.
WhatsApp Business API focus
Wati is built around WhatsApp Business API use cases such as template messaging, opt-in based outbound notifications, and managing high volumes of inbound chats. This focus supports teams that primarily engage customers on WhatsApp rather than across many digital channels. The feature set aligns with common WhatsApp commerce and support workflows, including routing conversations to agents and using automation for FAQs.
Shared inbox for teams
The platform provides a multi-agent inbox that helps teams collaborate on WhatsApp conversations with assignment and visibility into ongoing threads. This structure reduces reliance on individual devices and personal WhatsApp accounts for customer communication. It fits operational needs for small support and sales teams that need basic queueing and accountability.
Automation and integrations
Wati includes chatbot/workflow automation to handle repetitive questions and to trigger messages based on events. It also supports integrations (commonly via APIs and connectors) to sync contacts and push conversation context into external CRM, ecommerce, or help desk tools. This helps teams operationalize WhatsApp as part of a broader customer communications stack without building everything from scratch.
Channel coverage is limited
Wati is primarily WhatsApp-centric, which can be limiting for organizations that need a unified experience across email, voice, web chat, and multiple social channels. Companies seeking a single omnichannel agent desktop may need additional tools alongside Wati. This can increase operational complexity when customers contact the business through non-WhatsApp channels.
Dependent on WhatsApp policies
Outbound messaging and certain automation patterns depend on WhatsApp Business API rules, template approvals, and conversation window constraints. These external requirements can affect campaign agility and the types of notifications that can be sent. Teams must manage compliance, opt-in, and template governance as part of day-to-day operations.
Advanced analytics may require add-ons
For deeper conversational intelligence (e.g., advanced QA, topic modeling, sentiment at scale, or sophisticated agent performance analytics), organizations may find the native reporting insufficient. Larger teams often require more granular dashboards, custom metrics, and data export pipelines. This can lead to reliance on external BI tools or additional platforms for enterprise-grade analytics.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Single User (Pay-as-you-go) | ₹999 one-time fee | One-time purchase gives ₹999 message credits (up to ~500 messages). Account validity 3 months; top-up credits as needed. No recurring subscription (listed on WATI pricing page). |
| Growth | Price not displayed on pricing page (monthly/annual selectors shown) | 3 users included (no additional users allowed on this tier). 15k broadcasts/month (charged per WATI rate card). 1,000 free automation triggers/month, 2 commerce/CRM integrations, 10k API calls/month, 250 free AI Co-pilot credits/month. Additional message charges apply (per WATI rate card). |
| Pro | Price not displayed on pricing page (monthly/annual selectors shown) | 5 users included; additional users charged at $24/user/month (page shows "$24/user/month" for additional users). Unlimited broadcasts (charged per WATI rate card). 2,000 free automation triggers/month, 5 integrations incl. HubSpot, 200k API calls/month, 500 free AI Co-pilot credits/month. Additional message charges apply (per WATI rate card). |
| Business | Price not displayed on pricing page (monthly/annual selectors shown) | 5 users included; additional users charged at $69/user/month (page shows "$69/user/month" for additional users). Unlimited broadcasts, volume discounts, higher API quotas (20M API calls/month shown in features), 1,500 free AI Co-pilot credits/month. Dedicated CSM, priority support and enterprise features. Additional message charges apply (per WATI rate card). |
Additional paid add-ons / notes:
- Shopify integration: $4.99/month (listed on pricing page).
- Additional WhatsApp numbers: price shown as "/Month/Number" on page but specific amount not displayed.
- Message/conversation costs: Page repeatedly states "Charged based on WATI rate card" (rate card link is provided from the official pricing page).
Seller details
WATI Pte. Ltd.
Singapore
2020
Private
https://www.wati.io/
https://x.com/wati_io
https://www.linkedin.com/company/wati-io/
