Wistia
Webinar platforms
Video CMS software
Live stream software
Video editing software
Video hosting platforms
Video platform as a service (VPaaS) software
Screen and video capture software
Video software
Virtual recording studio software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Wistia and its alternatives fit your requirements.
$79 per month
Free TrialFree version
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Retail and wholesale
- Information technology and software
What is Wistia
Wistia is a business-focused video hosting and management platform used to publish, organize, and embed videos on websites and in marketing channels. It targets marketing, sales, and customer education teams that need branded video experiences, lead capture, and performance analytics. The product combines a video library (CMS-style management), customizable players, and integrations with common marketing and CRM tools, with optional live and webinar capabilities depending on plan and configuration.
Strong video analytics and tracking
Wistia provides viewer engagement analytics such as play rate and watch-time/retention graphs at the video level. It supports event-based tracking and can pass viewing activity into connected marketing automation and CRM systems. This helps teams tie video consumption to funnel and campaign reporting without building a custom analytics pipeline.
Brand control and embedding options
Wistia offers customizable video players, embed options, and domain controls designed for publishing on owned web properties. Teams can manage thumbnails, calls-to-action, and forms within the player to support lead capture and conversion flows. This is useful for organizations that prioritize consistent branding and on-site performance over third-party network distribution.
Video library and governance features
Wistia includes a centralized library for organizing videos with folders/projects and team access controls. It supports workflows for updating videos while keeping embeds consistent, which reduces website maintenance when content changes. These CMS-style capabilities fit teams managing a growing catalog of product, training, or campaign videos.
Webinar depth varies by plan
Wistia’s core product is video hosting, and webinar/live features may not match the depth of platforms built primarily for large-scale virtual events. Organizations needing advanced event production, multi-track agendas, complex attendee networking, or extensive event operations tooling may require additional software. Fit depends on whether webinars are occasional marketing events or a primary channel.
Not a full video editor
Wistia supports basic video creation and editing workflows (for example, trimming and simple enhancements), but it is not designed to replace dedicated non-linear editing tools. Teams producing highly polished content with complex timelines, effects, or audio post-production typically keep a separate editing stack. This can add steps for creator-heavy organizations.
Costs scale with usage needs
As video libraries grow and teams require more advanced features, higher-tier plans and add-ons may be needed. Organizations with high volumes of content, many collaborators, or strict governance requirements should validate plan limits and feature availability. Budget predictability can be harder when usage and feature needs expand over time.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 /mo | Professional hosting; video recording & editing; Included users: 1; Included media: 10; Media limit: 10; Bandwidth: 200 GB/month; Free forever (not a trial). |
| Pro | $79 /mo (billed annually) | Everything in Free + heatmaps & audience analytics; in-video lead capture forms; embeddable playlists; password-protected videos; Included users: 3+; Included media: 50; Media limit: 500; Bandwidth: 1 TB/month; "Start a free trial" available (no credit card). Extra users: $20 per user/month. |
| Advanced | $319 /mo (billed annually) | Everything in Pro + webinars with custom branding; marketing automation integrations; campaign automation; ad platform integrations; account success manager; Included users: 5+; Included media: 250; Media limit: 2,000; Bandwidth: 1 TB/month; "Start a free trial" available (no credit card). |
| Premium | Custom (contact sales) | Enterprise-level: SSO & advanced security; custom folder permissions; dedicated accounts for teams; 10+ seats; 2 TB+ bandwidth; Priority support; Contact sales for pricing. |
Seller details
Wistia, Inc.
Boston, Massachusetts, USA
2006
Private
https://wistia.com/
https://x.com/wistia
https://www.linkedin.com/company/wistia/
