X (Twitter)
Social network platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if X (Twitter) and its alternatives fit your requirements.
$3.00 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Media and communications
- Transportation and logistics
- Public sector and nonprofit organizations
What is X (Twitter)
X (formerly Twitter) is a social networking platform centered on real-time public posts, conversations, and media sharing. It is used by individuals, creators, journalists, public figures, and organizations for broadcasting updates, engaging audiences, and monitoring trends. The service emphasizes open discovery through timelines, search, hashtags, and live/event-driven discussion, with optional paid features for accounts and organizations.
Real-time public conversation
X supports fast, public dissemination of short-form updates and threaded discussions. Its timelines, trending topics, and hashtag conventions make it well-suited to live events, news cycles, and rapid community feedback. For organizations, this can function as a high-velocity channel for announcements and issue response compared with more profile- or group-centric networks.
Strong discovery and reach
Content discovery is driven by search, trending surfaces, reposting, and public visibility by default. This structure can help accounts reach beyond existing followers when posts are amplified through engagement and sharing. It is particularly useful for monitoring topics and finding conversations without requiring membership in a specific group or community space.
Ecosystem for media and APIs
X supports rich media posts, live audio features, and link sharing that enable varied content formats. The platform also has a history of developer integrations and data access options, which some organizations use for publishing workflows, social listening, and analytics. These capabilities can support operational use cases beyond basic posting, depending on plan and access level.
Brand safety and moderation risk
Open, real-time networks can expose brands to harassment, misinformation, and adjacency to objectionable content. Policy changes and enforcement variability can affect how reliably organizations can manage risk. This can require additional governance, monitoring, and escalation processes compared with more closed or professionally oriented networks.
Limited community management tools
While X supports replies, lists, and community-style features, it is not primarily designed for structured group management, membership workflows, or event/community administration. Organizations that need moderated spaces, member directories, or formal community programs may find gaps. As a result, teams often pair X with dedicated community or group platforms for deeper engagement management.
Changing features and access
Product features, verification models, and API access terms have changed over time, which can impact established workflows. Organizations relying on third-party tools or automated publishing may need to revalidate integrations and costs. This introduces planning uncertainty for long-term social, analytics, or developer-dependent use cases.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $3.00 per month or $32.00 per year (web, United States; regional pricing varies) | Edit posts, longer posts (up to 25,000 chars), longer video uploads (~3 hours / up to 8GB on web/iOS), reply prioritization, text formatting, bookmark folders, custom app icons. |
| Premium | $8.00 per month or $84.00 per year (web, United States; regional pricing varies) | Includes all Basic features plus blue verification checkmark (after review), reduced ads (~50% fewer in timelines), larger reply prioritization, access to creator revenue sharing and subscriptions, ID verification, Media Studio, increased Grok usage limits. |
| Premium+ | $40.00 per month or $395.00 per year (web, United States; regional pricing varies) | Includes all Premium features plus higher Grok limits and early access, largely ad-free experience across most areas of X, Radar Search, Articles, largest reply prioritization. |
| Premium Business (Basic tier) | $200 per month or $2,000 per year (United States; regional pricing varies) | Business-focused plan with organization features, gold badge, limited feature set compared to Full Access. |
| Premium Business (Full Access) | $1,000 per month or $10,000 per year (United States); $50/month per additional affiliate (US) | Full organization suite: gold checkmark, affiliation/affiliate seats, VIP support, impersonation defenses, ability to link/verify affiliated accounts. |
| Premium Organizations (Full Access) | $1,000 per month or $10,000 per year (United States); $50/month per additional affiliate (US) | For governments and nonprofits: grey checkmark, affiliation badges, VIP support, impersonation defense; affiliates priced per-seat as listed. |
Seller details
X Corp.
San Francisco, CA, USA
2006
Private
https://x.com/
https://x.com/X
https://www.linkedin.com/company/x/
