Twitter Analytics
Social media analytics software
Social media marketing software
Facebook data mining software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$3.00 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Media and communications
- Information technology and software
- Retail and wholesale
What is Twitter Analytics
Twitter Analytics is a native analytics feature set for X (formerly Twitter) that reports performance metrics for posts and accounts. It supports social media managers, marketers, and content teams who need to evaluate reach, engagement, and audience activity for an X presence. The product focuses on first-party platform data and is typically used for reporting, content optimization, and campaign measurement within X rather than cross-network analytics.
First-party X performance metrics
It provides direct access to platform-native metrics such as impressions, engagements, engagement rate, and profile actions for X content. Because the data originates from the platform, it avoids gaps that can occur with third-party collection methods. This is useful for validating post-level performance and building basic performance reports.
No separate tool required
As a native capability, it reduces the need to deploy and administer a separate analytics product for X-only reporting. Teams can review results in the same environment where publishing and community management often occur. This can simplify workflows for smaller teams or organizations focused primarily on X.
Audience and timing insights
It includes account-level views that help users understand how content performs over time and how audiences interact with the account. These views can support decisions about posting cadence and content formats. For day-to-day optimization, this can be sufficient without adding broader social listening or competitive benchmarking tools.
Limited to X ecosystem
It is designed for X data and does not provide unified analytics across multiple social networks. Organizations running multi-channel programs typically need additional tools to consolidate reporting and attribution. This also limits cross-platform comparisons and standardized KPI dashboards.
Not Facebook data mining
Despite being adjacent to social analytics, it does not mine or analyze Facebook data. Teams seeking Facebook audience, content, or ad insights must use Facebook/Meta tools or third-party platforms that integrate multiple networks. This makes it a poor fit for the 'Facebook data mining software' use case.
Basic listening and benchmarking
It focuses on owned-account performance rather than broad social listening, sentiment analysis, or large-scale topic intelligence. Competitive benchmarking and advanced segmentation are limited compared with specialized consumer intelligence and social listening platforms. Users needing deeper research workflows often supplement it with dedicated analytics and listening products.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic (X Premium) | $3.00 per month (web) or $32 per year (web) | Entry X Premium tier (editing posts, longer posts/video limits, reply prioritization, bookmark folders, etc.). Official X Premium page lists this pricing. Does not explicitly state that full "Twitter/X Analytics" is included. |
| Premium (X Premium) | $8.00 per month (web) or $84 per year (web) | Includes Basic features plus blue checkmark (after review), reduced ads, access to apply for creator revenue sharing and subscriptions, larger reply prioritization, ID verification, Media Studio access, increased Grok usage limits. Media Studio (video/media management) and some analytics features are referenced on X Help. |
| Premium+ (X Premium) | $40.00 per month (web) or $395 per year (web) | All Premium features plus higher Grok limits, largely ad-free experience, Radar Search, Articles. |
Notes: No standalone pricing page for "Twitter Analytics" was found on the official X/Twitter domains. analytics.twitter.com redirects to the X login and the Help Center indicates analytics pages and Media Studio analytics (analytics.twitter.com) but the Help Center does not present a separate paid plan labeled "Twitter Analytics." The X Premium tiers above are official X subscription prices (web) that may affect access to certain features (e.g., Media Studio access is noted as available to Premium and Premium+).
Seller details
X Corp.
San Francisco, CA, USA
2006
Private
https://x.com/
https://x.com/X
https://www.linkedin.com/company/x/
