Yelp Advertising
Mobile advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Yelp Advertising and its alternatives fit your requirements.
$150 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Construction
- Accommodation and food services
- Real estate and property management
What is Yelp Advertising
Yelp Advertising is a paid advertising offering within Yelp’s consumer review and local business discovery platform. It enables local businesses and multi-location brands to promote their listings and appear in higher-visibility placements across Yelp’s app and website. Typical use cases include driving calls, direction requests, website visits, and lead inquiries from users searching for nearby services. The product is closely tied to Yelp’s first-party marketplace context (categories, location intent, and business profiles) rather than cross-site programmatic buying.
High-intent local audience
Ads appear alongside local search and category browsing where users often have immediate purchase intent. Targeting is naturally aligned to location and service category because it is based on Yelp’s discovery workflows. This can be practical for businesses that primarily serve customers within a defined radius.
Native placement in listings
Advertising integrates directly into Yelp business pages and search results, keeping the ad experience consistent with organic discovery. Businesses can promote their profile and surface key actions such as calls, messages, or directions depending on available features. This reduces the need to build separate landing pages for basic local lead generation.
Designed for SMB workflows
The product is oriented toward local operators that need straightforward campaign setup and budget control. Yelp provides built-in performance reporting tied to Yelp interactions (for example, clicks to call or directions). This can be easier to operationalize than platforms that require broader ad-tech expertise and multi-channel tagging.
Limited reach beyond Yelp
Yelp Advertising primarily reaches users within Yelp’s owned properties rather than across the open web and multiple exchanges. This can constrain scale for advertisers seeking broad prospecting or omnichannel frequency management. It is typically less suitable as a single platform for cross-publisher mobile advertising.
Fewer advanced buying controls
Compared with more programmatic-oriented mobile advertising tools, Yelp Advertising offers fewer levers for custom bidding, audience modeling, and granular inventory controls. Measurement is also centered on Yelp-native actions, which may not map cleanly to an advertiser’s broader attribution model. Teams with sophisticated experimentation requirements may find the tooling limiting.
Dependence on Yelp presence
Performance depends on the quality and completeness of the business’s Yelp profile and review reputation, which can influence user response. Businesses in categories with low Yelp usage in their market may see limited volume. Advertisers may also need ongoing profile management to support ad effectiveness.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (Yelp Business Page) | Free | 20+ free features: basic business listing, respond to reviews, receive quote requests, analytics and photo uploads. (Official Yelp Business Page free tier). |
| Yelp Ads | From $150 per month | Prime ad placements in search and on competitor pages; target by location and keyword; track ad performance; cancel anytime. Yelp Ads page also notes you can "spend as little as $5 a day on average." |
| Upgrade Package | $180 per month | Enhanced business page visuals and promotional features, ability to promote seasonal/special offers, removes competitor ads from your page; cancel anytime. |
| Yelp Ads + Upgrade Package | From $270 per month | Combines Yelp Ads and the Upgrade Package; includes ability to display a Verified License and other combined benefits; cancel anytime. |
Seller details
Yelp Inc.
San Francisco, CA, USA
2004
Public
https://www.yelp.com/
https://x.com/Yelp
https://www.linkedin.com/company/yelp/
