Yotpo
Customer advocacy software
Loyalty management software
Online reputation management software
Review management software
User-generated content platforms
Demand generation software
Brand advocacy software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Information technology and software
What is Yotpo
Yotpo is an e-commerce marketing platform focused on collecting, moderating, and publishing customer reviews and other user-generated content to support product discovery and conversion. It is used primarily by direct-to-consumer and retail e-commerce teams to manage on-site reviews, ratings, Q&A, and related messaging workflows. The platform also offers modules for loyalty and referrals, plus integrations with common e-commerce storefronts and marketing tools. Yotpo emphasizes first-party data capture from post-purchase interactions and on-site display widgets.
End-to-end reviews workflow
Yotpo supports review request automation, moderation, and publishing across product pages and other site placements. It includes tools for handling photos/videos, Q&A, and review syndication options depending on plan and integrations. These capabilities reduce reliance on manual collection and curation processes. The workflow is designed for high-volume e-commerce catalogs and frequent order cycles.
Broad e-commerce integrations
Yotpo integrates with major e-commerce platforms and common marketing stacks (email/SMS, helpdesk, analytics, and advertising connectors). This helps teams trigger review requests from order events and reuse content in campaigns. Integration depth can simplify implementation compared with assembling multiple point solutions. It also supports embedding widgets and structured data patterns used by e-commerce sites.
Modular loyalty and referrals
Beyond reviews, Yotpo offers loyalty and referral program modules that can be run alongside UGC collection. This allows a single vendor to manage incentives, customer accounts, and advocacy touchpoints within one ecosystem. For teams that want consolidated reporting and administration, the suite approach can reduce tool sprawl. It is particularly relevant for brands running recurring promotions and retention programs.
Suite complexity and cost
Yotpo’s functionality spans multiple modules (reviews/UGC, loyalty, referrals, SMS), which can increase configuration effort and subscription cost as needs expand. Some capabilities are packaged by tier, so organizations may need upgrades to access desired features. This can make total cost of ownership harder to predict versus narrower tools. Teams may also need dedicated ownership to manage ongoing optimization.
Implementation requires technical work
While integrations exist, achieving a polished on-site experience often requires theme changes, widget customization, and careful QA. Data mapping for orders, customers, and product catalogs can be non-trivial in multi-store or international setups. Organizations with limited development resources may face longer timelines. Ongoing site changes can require revisiting configurations.
Best fit for e-commerce brands
Yotpo is optimized for online retail workflows and may be less suitable for B2B, services, or offline-first businesses that need different advocacy and reputation processes. Review collection and display features assume product catalog and order-event triggers. Companies outside mainstream e-commerce platforms may have fewer out-of-the-box connectors. In those cases, integration may rely more on APIs and custom work.
Plan & Pricing
Yotpo pricing (official site)
Reviews & UGC (official "Get Started - Reviews" page)
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | Up to 50 monthly orders; Review request emails; On-site widgets; Reviews moderation; Social Push & SEO page; SMS review requests. |
| Growth (tiered by monthly orders) | Starting at $15 / month (see tier rows) | All Free features plus: up to 1,000 monthly orders (varies by tier), Photo & Video Reviews, Product & site reviews in one flow, Reviews Carousel, Rich Snippets, Manual review requests, Coupons & Email Upsells. |
| Growth — up to 50 orders | $19 / month | Growth tier pricing by order volume (official FAQ list). |
| Growth — up to 100 orders | $29 / month | - |
| Growth — up to 250 orders | $79 / month | - |
| Growth — up to 500 orders | $149 / month | - |
| Growth — up to 750 orders | $199 / month | - |
| Growth — up to 1000 orders | $249 / month | - |
| Prime (tiered by monthly orders) | Starting at $119 / month (see tier rows) | All Growth features plus: up to 2,000 monthly orders (varies by tier), Google Shopping Ads, Google Seller Ratings, Community Q&A, Product Blocklist, Product Grouping, Walmart.com Syndication (50 monthly reviews), Multi Login. |
| Prime — up to 250 orders | $149 / month | - |
| Prime — up to 500 orders | $239 / month | - |
| Prime — up to 750 orders | $299 / month | - |
| Prime — up to 1,000 orders | $349 / month | - |
| Prime — up to 1,500 orders | $429 / month | - |
| Prime — up to 2,000 orders | $499 / month | - |
| Premium / Enterprise | Custom pricing | For higher volumes, advanced features, dedicated CS — contact sales / premium plans. |
(Prices and tiers above are taken directly from Yotpo's official "Get Started - Reviews" page and its FAQ.)
Loyalty & Referrals (official Yotpo pages & Yotpo blog posts)
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | Free tier available for stores getting started (official site notes free plan availability). |
| Pro | Starting at $199 / month (example: up to 500 monthly orders) | Paid tier for growing loyalty programs; supports up to 500 monthly orders at the $199/month entry level (official blog & site indicate Pro tier and order-based pricing). |
| Premium | $799 / month (entry-level for advanced plan) | Advanced functionality, larger order volumes and premium support; contact sales for custom enterprise pricing. |
| Enterprise | Custom pricing | Fully custom enterprise plans and pricing — contact Yotpo sales. |
(Notes: Yotpo’s official site and support documentation list "Free, Pro, Premium, Enterprise" plan names for Loyalty & Referrals and blog posts on Yotpo.com state Pro starting at $199/mo (up to 500 orders) and Premium at $799/mo.)
Seller details
Yotpo Ltd.
New York, NY, USA
2011
Private
https://www.yotpo.com/
https://x.com/yotpo
https://www.linkedin.com/company/yotpo/
