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Reputation

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$80 per location per month
Free Trial unavailable
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Banking and insurance
  2. Real estate and property management
  3. Healthcare and life sciences

What is Reputation

Reputation is a multi-location customer experience and reputation management platform used to monitor and improve how a brand appears across reviews, listings, surveys, and social channels. It supports businesses with many locations and customer touchpoints (e.g., retail, restaurants, automotive, healthcare) that need centralized workflows for responding to feedback and maintaining accurate local presence. The product typically combines review generation and response, local listings management, and experience analytics in one system, with integrations to common business systems and location data sources.

pros

Multi-location review workflows

The platform supports centralized intake, routing, and response management for reviews across major review sites. It is designed for organizations that need role-based workflows across corporate and local teams. This reduces manual effort compared with using separate tools per location and helps standardize response practices.

Listings and local presence control

Reputation includes capabilities to manage business listings data (e.g., name, address, phone, hours) across multiple directories and location endpoints. It provides a single place to update location attributes and monitor consistency. This is useful for brands that need ongoing governance of local data rather than periodic audits.

Experience analytics and reporting

The product aggregates feedback signals (reviews, surveys, and other customer inputs) into reporting for trend analysis and operational follow-up. It supports comparing performance across locations and time periods to identify outliers. This helps teams connect reputation outcomes to operational issues without relying solely on web analytics tools.

cons

Feature breadth varies by package

Capabilities across social, surveys, listings, and analytics can depend on the purchased modules and contracted usage. Some advanced reporting, automation, or integration needs may require higher-tier plans or professional services. Buyers should validate which channels and directories are included for their regions and industries.

Not a pure CI platform

Although it can surface competitive context through public reviews and local search presence, it is not primarily built for deep competitive intelligence research. Teams looking for broad market monitoring, ad intelligence, or large-scale web traffic benchmarking may need additional tools. Its strengths are more operational and location-centric than enterprise CI suites.

Implementation and governance effort

Multi-location deployments typically require data cleanup, directory verification, and ongoing ownership across corporate and field teams. Integrations and permissions design can add project time before full value is realized. Organizations without clear location data stewardship may see slower time-to-benefit.

Plan & Pricing

Plan Price Key features & notes
Rep Core $80 per location / per month Core platform: Reviews, Listings, Insights; no survey functionality. Enterprise upgrades, add-ons, and services available; contact sales for customizations.
Rep Core + Pulse $115 per location / per month Includes Rep Core features plus a single custom survey (reduced survey strategy). Upgrades/add-ons available.
Rep Core + Surveys $150 per location / per month Full package: Reviews + Surveys (up to six custom surveys), Listings, Insights. SMS for review requests available at an extra cost; Competitive Insights and other premium add-ons are available for an additional fee.

Notes: Pricing is shown on the vendor's official pricing page as "Per Location / Per Month". The site emphasizes scheduling a demo / contacting sales for custom plans, upgrades, managed services, and enterprise integrations.

Seller details

Reputation.com, Inc.
Redwood City, CA, USA
2006
Private
https://www.reputation.com/
https://x.com/reputationcom
https://www.linkedin.com/company/reputation-com/

Tools by Reputation.com, Inc.

Reputation

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