Zapier
Productivity bots software
API marketplaces
iPaaS software
Agentic AI software
AI agent builders software
AI orchestration software
Data integration tools
Cloud data integration software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19.99 per month
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What is Zapier
Zapier is a cloud-based integration platform that connects SaaS applications and automates workflows using triggers, actions, and multi-step logic. It is used by operations, sales, marketing, support, and IT teams to move data between tools, orchestrate processes, and reduce manual work without building custom integrations. The product combines a large catalog of prebuilt app connectors with a no-code workflow builder and options for webhooks, custom APIs, and developer-oriented steps. It also includes AI-assisted workflow building and agent-style automation features that can execute actions across connected apps.
Broad app connector catalog
Zapier provides a large library of prebuilt integrations across common business applications, which reduces the need for custom API work for many use cases. This breadth supports cross-functional automation scenarios such as lead routing, ticket enrichment, and document generation. The connector ecosystem also makes it easier to standardize automations across teams that use different tools.
Accessible no-code automation
The workflow builder is designed for non-developers, with guided setup for triggers and actions and reusable templates. Multi-step workflows, filters, paths, and scheduling enable moderately complex business logic without writing code. This makes it practical for business teams to implement automations that would otherwise require IT backlog time.
Flexible integration primitives
Beyond prebuilt connectors, Zapier supports webhooks, API requests, and code steps to extend integrations when an app action is missing. Data utilities (such as formatting and basic transformation steps) help normalize inputs between systems. These primitives allow teams to bridge gaps between packaged integrations and bespoke requirements.
Complexity grows with scale
As the number of workflows increases, governance becomes harder, including naming conventions, ownership, change control, and dependency tracking. Troubleshooting multi-step automations can require careful log review and knowledge of each connected system’s behavior. Larger organizations often need additional process and admin discipline to avoid automation sprawl.
Not a full ETL platform
Zapier focuses on event-driven workflow automation rather than high-volume batch ingestion, complex transformations, or warehouse-centric modeling. For analytics-grade pipelines, teams may find limitations in transformation depth, schema management, and data lineage. It is typically better suited to operational integrations than enterprise data engineering workloads.
Connector limits and variability
Integration depth depends on each app’s available API endpoints and the specific actions Zapier exposes, which can vary by connector. Some scenarios require workarounds using webhooks or custom requests, increasing maintenance. Rate limits, pagination, and field mapping constraints can affect reliability for data-heavy processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 /mo (Free forever) | 100 tasks/month; Unlimited Zaps, Tables, and Forms; Two-step Zaps only; Zapier Copilot (daily message limits on Free). |
| Professional | Starting from $19.99 /mo (billed annually) | Multi-step Zaps; Unlimited Premium apps; Webhooks; Email and live chat support (live chat on 2,000+ task tiers); AI fields; Conditional form logic. |
| Team | Starting from $69 /mo (billed annually) | Includes 25 users; Shared Zaps and folders; Shared app connections; SAML SSO; Premier Support. |
| Enterprise | Custom pricing (Contact sales) | Unlimited users; Advanced admin permissions and app controls; Advanced deployment (VPC Peering); Annual task limits; Observability; Technical Account Manager. |
Seller details
Zapier, Inc.
San Francisco, CA, USA (remote-first)
2011
Private
https://zapier.com
https://x.com/zapier
https://www.linkedin.com/company/zapier/
