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Zilliant

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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User corporate size
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Medium
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User industry
  1. Transportation and logistics
  2. Energy and utilities
  3. Manufacturing

What is Zilliant

Zilliant is B2B pricing software that supports price optimization, guidance, and execution for organizations with complex products, channels, and customer-specific agreements. It is used by pricing teams and commercial operations to set and manage price lists, discounts, and deal-level pricing recommendations. The platform combines analytics and AI/ML models with workflow tools to operationalize pricing decisions across sales and quoting processes. It is typically deployed in conjunction with CRM and ERP systems rather than as a standalone CRM.

pros

Specialized B2B pricing focus

The product centers on pricing strategy and execution, including guidance for discounts and deal-level pricing decisions. This specialization fits manufacturers, distributors, and other B2B firms where pricing depends on customer segments, contracts, and product complexity. Compared with general sales platforms, it provides deeper pricing-specific capabilities rather than broad CRM functionality. It is designed to support pricing governance and consistency across sales teams.

Analytics-driven price recommendations

Zilliant uses data models to generate price guidance based on historical transactions, customer behavior, and product attributes. This supports scenario analysis and identification of margin leakage or inconsistent discounting. The approach helps pricing teams move from spreadsheet-based analysis to repeatable, auditable recommendations. It also supports monitoring of pricing performance over time.

Operational workflows for execution

The platform includes workflow and controls to apply pricing policies in day-to-day selling and quoting. It supports aligning pricing decisions with approvals and governance, which can reduce ad hoc discounting. This is useful when multiple sales reps and channels need consistent pricing rules. It is commonly positioned to integrate into existing quote and order processes.

cons

Not a full CRM suite

Zilliant is not primarily designed to replace end-to-end CRM functionality such as pipeline management, activity tracking, and lead workflows. Organizations typically need to integrate it with an existing CRM to deliver pricing guidance inside sales processes. This can increase implementation scope compared with using a single all-in-one sales platform. Buyers expecting a complete sales system may find functional gaps outside pricing and quoting.

Integration and data readiness needs

Effective pricing models depend on clean transaction, customer, and product master data, often sourced from ERP, CRM, and data warehouses. Data normalization, mapping, and ongoing governance can be significant work, especially in multi-ERP or multi-region environments. Integration effort can extend timelines and require specialized resources. Ongoing model tuning may also depend on consistent data pipelines.

Complexity for smaller teams

The platform’s value is highest in organizations with pricing complexity, high transaction volumes, or formal pricing governance. Smaller sales organizations with simpler price books may find the setup and change management disproportionate to their needs. Users may require training to interpret recommendations and follow pricing workflows. Total cost and administrative overhead can be higher than lightweight sales tools.

Plan & Pricing

Plan Price Key features & notes
Enterprise / Custom Contact sales (no public pricing listed on official site) Zilliant positions solutions as enterprise-grade pricing, CPQ, and revenue management products; pricing and implementation are provided via demos/consultation ("Talk to a Pricing Expert" / Get a Demo on zilliant.com).

Seller details

Zilliant, Inc.
Austin, Texas, USA
1999
Private
https://www.zilliant.com/
https://x.com/zilliant
https://www.linkedin.com/company/zilliant/

Tools by Zilliant, Inc.

Zilliant
Zilliant CPQ

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