Act!
CRM software
Marketing automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$30 per user per month
Free Trial
Free version unavailable
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- Professional services (engineering, legal, consulting, etc.)
- Construction
- Real estate and property management
What is Act!
Act! is a customer relationship management (CRM) platform with built-in tools for contact management, sales pipeline tracking, and customer activity history. It is commonly used by small and midsize businesses that want a single system for managing relationships, tasks, and follow-ups. The product also includes marketing capabilities such as email marketing and list segmentation, with options that vary by edition and deployment. Act! is offered in cloud and on-premises variants, which can be relevant for organizations with specific data residency or IT requirements.
Strong contact-centric CRM
Act! centers on contact and company records with interaction history, notes, and task management, which supports relationship-driven selling and account follow-up. Users can organize contacts with groups/segments and track activities against those records. This approach fits teams that prioritize a unified view of customer communications over highly customized enterprise workflows. It can be a practical option for SMBs that want core CRM functions without adopting a broader enterprise suite.
Built-in email marketing tools
Act! includes email marketing capabilities that support sending campaigns to segmented lists and tracking basic engagement metrics. This helps teams run simple outbound programs without relying on a separate marketing platform for every use case. For organizations with modest automation needs, the integrated approach reduces tool switching and data duplication. It is particularly useful when marketing activity is closely tied to the CRM contact database.
Cloud and on-premises options
Act! is available as a cloud service and also as an on-premises product, which is less common among many SMB-focused CRMs. This gives buyers flexibility in deployment, administration, and data control. On-premises availability can support environments with limited cloud adoption or specific compliance constraints. It also provides a migration path for teams moving from legacy desktop CRM deployments.
Limited enterprise-scale extensibility
Compared with larger CRM ecosystems, Act! typically offers fewer native modules for complex enterprise requirements such as advanced territory management, deep CPQ, or highly specialized industry processes. Organizations that need extensive customization, large app marketplaces, or complex multi-team governance may outgrow it. Integration breadth can be narrower depending on the edition and connectors used. This can increase reliance on third-party tools or custom work for complex environments.
Marketing automation depth varies
While Act! supports email marketing and segmentation, it may not match dedicated marketing automation platforms for advanced multi-step journeys, sophisticated lead scoring, or omnichannel orchestration. Some capabilities depend on specific product editions or add-ons, which can complicate evaluation. Teams running high-volume, behavior-driven campaigns may find the automation feature set limiting. Reporting for marketing performance may also be less comprehensive than specialized tools.
UI and reporting can feel dated
Some users may find the interface and reporting experience less modern than newer CRM products designed around highly visual pipelines and dashboards. Building custom reports and dashboards can require more configuration effort and may not provide the same level of self-service analytics. This can slow adoption for teams that expect highly guided workflows and modern UX patterns. As a result, organizations may need additional training and governance to ensure consistent usage.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Act! Advantage — Standard | $30 USD/user/month (billed annually) | Full-featured cloud CRM & mobile app; Basic Email Marketing (2,500 sends/month); Office 365 & Gmail integration; 15 GB cloud storage; Standard support. |
| Act! Advantage — Professional | $45 USD/user/month (billed annually) | Everything in Standard plus Email Marketing Plus (25,000 sends/month); AI Writing Assistant; Turnkey campaigns & nurture marketing; Accounting integration; Project Management; 25 GB storage. |
| Act! Advantage — Ultimate | $60 USD/user/month (billed annually) | Everything in Professional plus Marketing Automation (50,000 sends/month); Lead scoring; Prioritized activity scheduling; Online customer portal; 35 GB storage; Enhanced support. |
| Act! Premium — Desktop | $39 USD/user/month (billed annually) | On‑premises/desktop deployment (self-managed); networked & offline access; complete control of updates; expert technical support. |
Act! Marketing Automation (add-on — billed per account/month): Pricing model: Subscription (per account/month) Plans / example costs: Select — $79 per account/month (includes 25,000 total sends); Complete — $199 per account/month (includes 50,000 sends); Advanced — $399 per account/month (includes 100,000 sends).
Notable add-ons (site-listed examples):
- SMS Text Messaging: Starting at $19/month. (site shows "Starting at $19/mo")
- Link2forms+ (Lead capture/Link2calendar): $22.50 USD/user/month (billed annually) — available to Act! Premium Cloud subscribers.
Notes: All core user prices on the pricing page are shown "USD/user/mo (billed annually)"; marketing automation is listed as per account/month on Act!'s official Marketing Automation pages.
Seller details
Act! LLC
Scottsdale, Arizona, USA
1986
Private
https://www.act.com/
https://x.com/actcrm
https://www.linkedin.com/company/act-crm/
