Act! for Real Estate Professionals
Real estate CRM software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$30 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Manufacturing
- Accommodation and food services
- Transportation and logistics
What is Act! for Real Estate Professionals
Act! for Real Estate Professionals is a CRM product tailored for real estate agents and small brokerages to manage contacts, follow-ups, and deal-related activities. It focuses on organizing client and prospect data, tracking communications, and supporting repeatable workflows for lead nurturing and transaction coordination. The product is based on the Act! CRM platform and is positioned as a configurable CRM rather than an end-to-end property management system.
Contact and activity tracking
The product centers on managing a database of contacts, prospects, and clients with associated notes, tasks, and interaction history. This supports common agent workflows such as follow-up cadences, reminders, and relationship-based selling. For teams that primarily need CRM functions (rather than full brokerage operations), this focus can reduce complexity.
Configurable CRM foundation
Because it is built on the Act! CRM platform, the system typically supports customization of fields, layouts, and processes to match a team’s pipeline stages and terminology. This can help brokerages standardize data entry and reporting across agents. It also allows adaptation to different real estate niches (residential, commercial, rentals) where the required data varies.
Fits small team deployments
The product is generally aimed at individual agents and smaller organizations that want a dedicated CRM without adopting a broader property management suite. This can make implementation and day-to-day administration more approachable for non-technical users. It is most suitable where the CRM is the system of record for relationships and follow-ups.
Not a full real estate suite
The product is primarily a CRM and does not function as a complete property management or brokerage back-office platform. Organizations needing accounting, rent collection, maintenance workflows, or deep listing/market-data tooling will likely require additional systems. This can increase integration and data-reconciliation work.
Integration depth varies
Real estate teams often depend on website lead capture, marketing automation, transaction management, and listing ecosystem connections. The availability and maturity of these integrations can vary by deployment and region, and may require third-party connectors or custom work. This can limit automation compared with platforms designed around tightly coupled lead-to-close workflows.
Reporting may need setup
While CRM reporting is typically available, meaningful pipeline and productivity reporting often depends on consistent data entry and tailored fields/stages. Teams may need initial configuration and ongoing governance to keep reports accurate. Without that discipline, forecasting and performance tracking can be less reliable.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Act! Advantage — Standard (Cloud) | $30 USD/user/month (billed annually) | Full-featured CRM & Mobile App; Basic Email Marketing (2,500 sends/mo); Office 365 & Gmail integration; Standard interactive quotes & online appointment scheduling; Standard forms, surveys, website chat & event management; 15 GB cloud storage; Standard support with dedicated onboarding specialist. |
| Act! Advantage — Professional (Cloud) | $45 USD/user/month (billed annually) | Everything in Standard, plus Email Marketing Plus (25,000 sends/mo); AI Writing Assistant; Turnkey Campaigns & Nurture Marketing; Advanced interactive quotes & scheduling; Accounting integration; Project Management; 25 GB cloud storage. |
| Act! Advantage — Ultimate (Cloud) | $60 USD/user/month (billed annually) | Everything in Professional, plus Marketing Automation (50,000 sends/mo); Lead scoring; Prioritized activity scheduling; Progressive profiling; Additional email domain; Custom Industry Tables; Online customer portal; Enhanced support; 35 GB cloud storage. |
| Act! Premium — Desktop | $39 USD/user/month (billed annually) | On-premises/desktop deployment (networked & offline access), self-managed security, full control of updates, expert technical support, dedicated onboarding specialist. |
Seller details
Act! LLC
Scottsdale, Arizona, USA
1986
Private
https://www.act.com/
https://x.com/actcrm
https://www.linkedin.com/company/act-crm/
