Metrilo
CRM software
Personalization software
E-commerce analytics software
E-commerce personalization software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$165 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Metrilo
Metrilo is an e-commerce analytics and customer data platform that combines store performance reporting with customer lifecycle tracking and basic CRM-style contact management. It is used by direct-to-consumer and online retail teams to monitor revenue, cohort behavior, and customer value, and to segment customers for retention activities. The product emphasizes a unified view of orders, customers, and marketing performance rather than a full sales pipeline CRM.
E-commerce focused reporting workflows
Metrilo is designed around common e-commerce KPIs such as revenue, AOV, LTV, and cohort retention. It reduces the need to assemble dashboards from multiple tools for teams that want a pre-structured analytics model. For smaller teams, this can be simpler to operate than highly configurable enterprise CRM and analytics stacks.
Unified store and customer analytics
Metrilo brings orders, customers, and revenue reporting into a single interface, which supports day-to-day e-commerce performance monitoring. It provides cohort and lifecycle views that help teams understand repeat purchase behavior and customer value over time. This orientation fits e-commerce operators better than general-purpose sales CRMs that focus on deal pipelines.
Customer segmentation for retention
The platform supports customer segmentation based on purchase history and behavioral attributes. These segments can be used to identify high-value customers, at-risk cohorts, and repeat-buyer patterns. This is useful for retention and merchandising workflows that are not typically first-class in traditional CRM products.
Not a full sales CRM
Metrilo’s CRM capabilities center on customer profiles and segmentation rather than complex sales processes. Organizations that need pipeline management, forecasting, territory management, or extensive sales automation may find gaps. Teams with B2B sales motions often require a dedicated CRM platform alongside e-commerce analytics.
Personalization depth may be limited
While it supports segmentation and customer insights, it is not positioned as a full-featured on-site personalization engine with extensive experimentation and content targeting controls. Companies seeking advanced real-time personalization, testing frameworks, or broad omnichannel orchestration may need additional tools. The personalization capabilities can be constrained by the integrations available for activation.
Integration and ecosystem constraints
Compared with large CRM suites, Metrilo typically has a smaller ecosystem of third-party apps, implementation partners, and extensibility options. This can increase reliance on native features and limit customization for complex data models. Data export, API coverage, and connector availability may be deciding factors for analytics teams with mature stacks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $199/month (monthly) or $165/month (annual; billed $1990 once a year) | Ecommerce analytics: Real-time dashboard, marketing performance reporting, revenue breakdowns, product performance reports, conversion funnels. All plans include: unlimited team members, one-click installation plugin, live chat & email support, secure encrypted data storage. |
| Pro | $379/month (monthly) or $315/month (annual; billed $3790 once a year) | Includes everything in Essential plus Ecommerce CRM: customer database, individual customer profiles, filtering & segmentation; Retention analysis: customer lifetime metrics, cohort comparisons. |
| Premium | from $599/month (monthly) or from $499/month (annual; billed $5990 once a year) | Includes everything in Pro plus Email Marketing: manual emails, email automation, customer feedback, drag-and-drop email editor, ready templates, sales recovery. Premium "from" price is based on average new customers per month and requires a custom quote. |
