edrone
Marketing automation software
Personalization software
Pop-up builder software
Transactional email software
E-merchandising software
E-commerce analytics software
E-commerce personalization software
Social media advertising software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is edrone
edrone is a marketing automation platform focused on e-commerce customer lifecycle messaging across email and on-site channels. It supports use cases such as abandoned cart recovery, post-purchase follow-ups, product recommendations, and list growth via on-site forms and pop-ups. The product combines customer data, segmentation, and automation workflows with e-commerce-oriented reporting to help online retailers run targeted campaigns.
E-commerce-focused automations
edrone provides prebuilt and configurable automation scenarios commonly used in online retail, such as cart and browse abandonment, win-back, and post-purchase messaging. These flows reduce setup time compared with general-purpose marketing automation tools. The platform is designed around e-commerce events and customer behavior rather than only list-based email campaigns.
On-site personalization and capture
The product includes on-site tools such as pop-ups/forms and personalization elements that can be used for lead capture and targeted offers. This helps teams coordinate acquisition and conversion tactics without relying entirely on separate point solutions. On-site actions can be tied to segmentation and campaign logic to align with email/SMS messaging.
Integrated analytics for campaigns
edrone includes reporting oriented to e-commerce outcomes, such as revenue attribution for campaigns and automation scenarios. This supports performance tracking for lifecycle programs beyond opens and clicks. The analytics are built to connect campaign activity with store behavior and customer segments.
E-commerce-centric scope
The platform’s feature set is primarily designed for online retail use cases and may be less suitable for non-e-commerce organizations. Teams needing broad CRM, sales pipeline management, or service workflows may require additional systems. This can increase overall stack complexity outside of e-commerce marketing needs.
Integration depth varies by platform
Value depends on the quality of integrations with the store platform and data sources (catalog, orders, customer events). Some merchants may need technical effort to ensure event tracking, product feeds, and consent settings are configured correctly. If integrations are limited for a given commerce platform, personalization and automation can be constrained.
Limited transparency on enterprise features
Compared with some larger suites in this space, publicly available details on advanced governance features (multi-brand controls, granular roles, audit logs, complex approval workflows) can be harder to validate. Larger teams may need to confirm these capabilities during evaluation. Pricing and packaging for higher-tier functionality may also require direct vendor engagement.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Freemium | $0 per month — up to 200 active contacts and 500 messages/month (includes 100 free SMS/month) | Full access to platform features except WhatsApp; automations work on entire database; stated on edrone pricing page and Help Center. |
| Paid (contact-based tiers) | Pricing based on number of active contacts; public per-contact prices not published (contact sales / automatic tiering) | Monthly subscription that auto-adjusts to database size; vendor does not publish per-contact tier prices on the public pricing page — contact sales for exact cost. |
| Enterprise (published on vendor blog — may be dated) | PLN 7,200 per month (annual subscription) or PLN 10,000 per month (month-to-month); for customers outside Poland: EUR 2,700 and EUR 2,160 (as stated in vendor blog; publication date may make these figures historical) | Enterprise includes unlimited data storage, unlimited outgoing emails and unlimited order processing; requires contacting sales for current enterprise offers. |
Seller details
edrone sp. z o.o.
Kraków, Poland
2016
Private
https://edrone.me/
https://x.com/edrone_me
https://www.linkedin.com/company/edrone/
