Sales Creatio
CRM software
Contact management software
Customer experience software
Lead management software
Salesforce software
Sales force automation software
Sale tracking software
AI CRM tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Construction
- Banking and insurance
What is Sales Creatio
Sales Creatio is a CRM and sales force automation application used to manage leads, accounts, contacts, opportunities, and sales activities. It targets sales teams and revenue operations groups that need configurable processes, forecasting, and pipeline visibility. The product is delivered as part of the Creatio platform and emphasizes workflow automation and low-code configuration for sales processes and related customer-facing workflows.
Low-code process configuration
Sales Creatio includes tools to model and automate sales workflows without requiring extensive custom code. Teams can adapt stages, fields, and approval flows to match internal processes and governance. This can reduce reliance on engineering resources compared with CRM tools that require heavier development for process changes.
End-to-end sales execution
The product supports core SFA capabilities such as lead and opportunity management, activity tracking, forecasting, and pipeline reporting. It also covers contact and account management to keep customer context tied to sales execution. This breadth can suit organizations that want a single system for day-to-day selling and management reporting.
Platform-based extensibility
Sales Creatio runs on the broader Creatio platform, which supports building additional apps, data objects, and workflows around the CRM. This helps organizations extend beyond standard CRM entities to support industry-specific processes. It can be useful when sales processes must integrate with service, marketing, or custom operational workflows.
Implementation effort can be significant
The same configurability that enables tailored workflows can increase design and rollout complexity. Organizations often need skilled administrators or implementation partners to model processes, permissions, and data structures correctly. This can lengthen time-to-value compared with simpler, out-of-the-box sales CRMs.
Ecosystem varies by region
Availability of prebuilt integrations, templates, and third-party add-ons can be less standardized than in the largest CRM ecosystems. Buyers may need to validate connectors for their specific ERP, marketing automation, telephony, or data tools. Where native integrations are limited, additional integration work may be required.
AI capabilities require validation
While positioned among AI-enabled CRM tools, the practical scope of AI features (for example, scoring, recommendations, or content assistance) depends on edition, configuration, and data readiness. Organizations should confirm which AI functions are included, what requires add-ons, and how models use customer data. AI outcomes can vary based on data quality and governance.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Platform — Growth | $25 per user/month | Creatio platform "Growth" plan (core no-code platform capabilities). Source: Creatio CRM pricing guide. |
| Platform — Enterprise | $55 per user/month | Platform "Enterprise" plan (expanded automation, governance). Source: Creatio CRM pricing guide. |
| Platform — Unlimited | $85 per user/month | Platform "Unlimited" plan (full-scale automation). Source: Creatio CRM pricing guide. |
| Sales (product) — stated (page 1) | $15 per user/month | Creatio CRM pricing guide lists Sales as $15 per user/month (can be purchased standalone or in a suite). |
| Sales (product) — stated (page 2) | Starts from $40 per user/month | Creatio Sales-specific guide/page states "Creatio Sales starting at $40 per user per month" (official site; updated Dec 18, 2025). Note: official site contains both statements (see notes). |
Seller details
Creatio
Boston, MA, USA
2016
Private
https://www.creatio.com/
https://x.com/Creatio
https://www.linkedin.com/company/creatio/
