D&B Hoovers
AI sales assistant software
Sales intelligence software
Lead mining software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€116 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Construction
- Manufacturing
- Transportation and logistics
What is D&B Hoovers
D&B Hoovers is a sales intelligence platform that provides company and contact data, firmographics, and insights to support prospecting and account planning. It is used by sales, marketing, and business development teams to identify target accounts, build lists, and enrich CRM records. The product is closely tied to Dun & Bradstreet’s business data assets and includes search, filtering, and list-building workflows for outbound and demand generation use cases.
Deep company intelligence dataset
It draws on Dun & Bradstreet’s business data to provide firmographic and corporate linkage information useful for account selection and territory planning. Users can research subsidiaries, parent relationships, and company attributes to support account-based workflows. This depth is often more oriented to company intelligence than tools that primarily focus on CRM pipeline management.
Advanced search and list building
Hoovers supports multi-criteria filtering to create targeted prospect lists by industry, size, geography, and other attributes. Teams can segment accounts for outbound sequences, campaigns, and routing rules. The workflow is designed for prospecting and research rather than end-to-end opportunity management.
Data enrichment and integrations
The platform is commonly used to enrich and maintain account records in downstream systems such as CRM and marketing tools. This helps standardize company profiles and reduce manual research for sales development teams. Integration and enrichment capabilities are a practical fit for organizations that already run a separate CRM as their system of record.
Not a full CRM replacement
Hoovers focuses on data, research, and list building rather than managing deals, activities, and forecasting. Organizations typically still need a CRM and sales engagement tooling for pipeline execution. Buyers expecting an all-in-one sales platform may find functional gaps outside intelligence and enrichment.
Contact coverage varies by market
As with most B2B data providers, contact availability and accuracy can vary by region, industry, and company size. Teams may need supplemental sources or verification processes for certain segments. This can affect bounce rates and connect rates if data governance is not in place.
Cost and packaging complexity
Pricing and entitlements can vary based on modules, seats, and data usage, which can complicate procurement and scaling. Smaller teams may find the total cost higher than lightweight lead-finding tools. Ongoing value often depends on consistent adoption and integration into prospecting workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials — Monthly | €116 + VAT per month (100 Company Credits; 100 Contact Credits) | Cancel any time; 100 monthly company credits and 100 contact credits; additional credits available; optimized for sales teams; free trial available. |
| Essentials — Annual | €699 + VAT per year (1,500 Company Credits; 1,500 Contact Credits) | Annual prepay discount (advertised as "over 5 months free"); 1,500 company credits and 1,500 contact credits; additional credits available. |
| Enterprise | Custom pricing | Enterprise/expanded plans (API access, larger credit volumes, more users, integrations, dedicated support); contact D&B sales for quotation. |
Seller details
Dun & Bradstreet Holdings, Inc.
Jacksonville, Florida, USA
1841
Public
https://www.dnb.com/
https://x.com/DnBUS
https://www.linkedin.com/company/dun-&-bradstreet/
