Clay
AI sales assistant software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$134 per month
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What is Clay
Clay is an AI-assisted prospecting and outbound workflow tool that helps revenue teams build lead lists, enrich contact and company records, and generate personalized outreach inputs. It is used by SDRs, growth teams, and founders to combine data from multiple sources, automate enrichment steps, and prepare messaging variables for email and other outbound channels. The product centers on a spreadsheet-like workspace with automations and integrations, rather than operating as a full CRM for pipeline management. Clay is typically deployed alongside an existing CRM and outbound email tools to improve targeting and personalization at scale.
Flexible enrichment workflows
Clay supports building multi-step enrichment flows that pull attributes from different data providers and internal sources. This helps teams standardize how they research accounts and contacts before outreach. Compared with all-in-one CRMs, it provides more granular control over enrichment logic and sequencing. It is well-suited to iterative list building and experimentation.
Spreadsheet-style usability
The core interface resembles a spreadsheet, which makes it approachable for users who already manage prospect lists in tables. Users can apply formulas, filters, and bulk actions to large datasets. This model can reduce reliance on engineering for common list operations. It also makes it easier to audit and adjust enrichment results row by row.
AI-assisted personalization inputs
Clay can generate structured personalization fields (e.g., summaries, talking points, or snippets) based on enriched data and prompts. This supports outbound teams that need consistent variables for templates and sequences. It can reduce manual research time per prospect when used with clear prompting and review steps. The output is designed to feed downstream outreach tools rather than replace them.
Not a full CRM
Clay does not primarily function as a system of record for deals, activities, forecasting, and pipeline governance. Organizations typically still need a CRM for opportunity management and reporting. This can introduce additional integration work to keep records synchronized. Teams expecting end-to-end sales execution in one platform may find gaps.
Data quality varies by source
Enrichment accuracy and coverage depend on the underlying providers and the matching logic used in a workflow. Users may need to validate fields, handle duplicates, and set fallbacks when sources disagree. This can add operational overhead for teams with strict data governance requirements. Results can vary by region, industry, and company size.
Workflow complexity and cost control
Advanced enrichment and AI steps can become complex to design, monitor, and maintain as use cases expand. Usage-based pricing elements (such as credits for enrichment/AI actions) can make spend harder to predict without strong controls. Teams may need internal guidelines for when to run enrichments and how to batch jobs. Without governance, it is easy to create redundant workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 /mo (billed yearly) | 1,200 credits/year (100 credits/month); Unlimited users; Up to 100 people/company searches per search; Exporting; AI / Claygent; Rollover credits. |
| Starter | $134 /mo (billed yearly) | 24K credits/year (listed on page); Unlimited users; Up to 2,000 people/company searches per search; Exporting; AI / Claygent; Rollover credits; Option to use your own API key. |
| Explorer | $314 /mo (billed yearly) | 120K credits/year (listed on page); Unlimited users; Up to 10,000 people/company searches per search; Exporting; AI / Claygent; Rollover credits; Integrate with any HTTP API; Webhooks; Email sequencing integrations. |
| Pro | $720 /mo (billed yearly) | 600K credits/year (listed on page) and larger credit buckets shown; Unlimited users; Up to 25,000 people/company searches per search; Exporting; AI / Claygent; Rollover credits; Use your own API key; Integrate with any HTTP API; Webhooks; Email sequencing integrations; CRM integrations. |
| Enterprise | Custom credits — Request a quote | Best for large teams with high volume; All Pro features plus Unlimited rows (API), Custom automation templates, Sources sync hourly, 40 action columns per table, AI prompting support, Snowflake, Dedicated Slack support, Credit reporting analytics, Private Clay recipes; Custom pricing (request quote). |
Seller details
Clay Labs, Inc.
New York, NY, USA
2017
Private
https://www.clay.com
https://x.com/clayhq
https://www.linkedin.com/company/clayhq/
