Clay Research
General-purpose AI agents
Agentic AI software
AI agents
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$134 per month
Free TrialFree version
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What is Clay Research
Clay Research is an agentic AI workflow product used to research companies and people and turn that information into structured data for sales and go-to-market workflows. It combines data enrichment, web research, and AI-based summarization to help teams build lead lists, personalize outreach, and maintain account intelligence. The product is typically used by sales development, growth, and revenue operations teams that need repeatable research processes. It differentiates through configurable, spreadsheet-like workflows that chain together data sources, enrichment steps, and AI prompts.
Workflow-based research automation
Clay Research supports repeatable, multi-step workflows that automate prospect and account research across many records. Users can chain enrichment, web lookups, and AI transformations to produce structured outputs (e.g., firmographics, role signals, summaries). This approach fits teams that need scalable research rather than one-off AI chat interactions. It can reduce manual copy/paste work common in list building and personalization tasks.
Structured outputs for GTM use
The product focuses on turning unstructured information into fields that can be used downstream in sales and marketing systems. Outputs such as summaries, key initiatives, and personalization snippets can be generated consistently across a list. This is useful for SDR and growth teams that need standardized data at volume. The emphasis on structured data aligns with operational needs like segmentation and routing.
Configurable AI prompt steps
Clay Research allows users to define prompt-based steps within a workflow to classify, summarize, or extract information. This enables customization by industry, persona, or outreach motion without building a full custom application. Teams can iterate on prompts and logic as messaging changes. The configuration model supports experimentation while keeping the process repeatable.
Data quality depends on sources
Results depend on the availability and accuracy of underlying web and data-provider sources used in a workflow. Incomplete profiles, outdated pages, or ambiguous company/person matches can lead to incorrect fields. Teams often need validation rules and spot checks for high-stakes use cases. This is a common constraint for enrichment and research automation products.
Setup requires operational expertise
Building reliable workflows typically requires time to design steps, handle edge cases, and define output schemas. Non-technical users may need enablement to avoid brittle logic or inconsistent prompts. Ongoing maintenance is often needed as target markets, data sources, or website structures change. This can shift effort from manual research to workflow management.
Not a full engagement platform
Clay Research centers on research and enrichment rather than end-to-end engagement execution. Organizations may still need separate systems for calling, email sequencing, conversational automation, or contact-center operations. Integrations can bridge this gap, but it adds dependency on other tools and data synchronization. Buyers expecting a single system for outreach and conversation handling may find the scope narrower.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 /mo (Free forever; shown as billed yearly with 1,200 credits/year — 100 credits/month; all credits granted upfront) | Unlimited users; Up to 100/search; Exporting; AI / Claygent; Rollover credits. |
| Starter | $134 /mo (billed yearly — all credits granted upfront) | 24K credits/year (2,000–3,000 credits/month depending on option shown); Unlimited users; Up to 2,000/search; Exporting; AI / Claygent; Rollover credits; Use your own API key. |
| Explorer | $314 /mo (billed yearly — all credits granted upfront) | 120K credits/year (10K–20K credits/month options shown); Unlimited users; Up to 10,000/search; Exporting; AI / Claygent; Rollover credits; Use your own API key; Integrate with any HTTP API; Webhooks; Email sequencing integrations. |
| Pro | $720 /mo (billed yearly — all credits granted upfront) | 600K credits/year (50K–150K credits/month options shown); Unlimited users; Up to 25,000/search; Exporting; AI / Claygent; Rollover credits; Use your own API key; Integrate with any HTTP API; Webhooks; Email sequencing integrations; CRM integrations. |
| Enterprise | Custom credits — Request a quote | Best for large teams with high volume; All Pro features; Unlimited rows (API); Custom automation templates; Sources sync hourly; 40 action columns per table; AI prompting support; Snowflake; Dedicated Slack support; Credit reporting analytics; Private Clay recipes. |
Seller details
Clay Labs, Inc.
New York, NY, USA
2017
Private
https://www.clay.com
https://x.com/clayhq
https://www.linkedin.com/company/clayhq/
