Clearbit
Sales intelligence software
Buyer intent data providers
Marketing account intelligence software
Lead intelligence software
Visitor identification software
Account-based marketing software
Account-based data software
Demand generation software
Lead generation software
B2B contact databases software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Healthcare and life sciences
What is Clearbit
Clearbit is a B2B data and enrichment platform used to identify companies and people, enrich lead and account records, and support sales and marketing workflows. It is commonly used by revenue operations, sales, and marketing teams to improve lead routing, segmentation, personalization, and account-based programs. The product focuses on real-time enrichment via APIs and integrations with common CRM and marketing automation systems, and it also supports website visitor identification and account intelligence use cases.
Strong data enrichment workflows
Clearbit is widely used to append firmographic and contact attributes to leads and accounts to improve segmentation and routing. It supports automated enrichment so teams can reduce manual research and standardize required fields in downstream systems. This is particularly useful for RevOps teams maintaining CRM hygiene and for marketing teams building audience rules based on company attributes.
API-first integration options
Clearbit provides APIs that enable product, data, and operations teams to embed enrichment and identification into internal systems and customer-facing workflows. This supports custom use cases beyond standard CRM plugins, such as enriching signups in real time or triggering internal alerts. The API-centric approach can be a differentiator for organizations that want programmatic control over enrichment logic.
Website visitor identification capability
Clearbit supports identifying companies visiting a website, which can feed account-based marketing and sales outreach workflows. Teams can use this to prioritize accounts showing engagement and to tailor on-site experiences or follow-up sequences. This capability aligns with account intelligence use cases where anonymous traffic is mapped to target accounts.
Coverage varies by segment
As with most B2B data providers, record completeness and accuracy can vary by geography, company size, and industry. Teams targeting smaller businesses, niche verticals, or non-core regions may see lower match rates or fewer direct contacts. This can require supplemental data sources or additional verification processes.
Data governance and compliance overhead
Using third-party contact and company data can introduce privacy, consent, and retention considerations depending on jurisdiction and internal policy. Organizations often need legal review, data processing agreements, and clear rules for how enriched fields are used in outreach. These requirements can slow deployment and limit certain use cases.
Best value needs operational maturity
Clearbit’s impact depends on well-defined routing, scoring, and lifecycle processes in CRM and marketing automation. Without strong RevOps ownership, enrichment can create inconsistent field usage, duplicate records, or misaligned segmentation. Teams may need ongoing monitoring to ensure enrichment rules remain aligned with ICP definitions and GTM changes.
Plan & Pricing
Pricing model: Pay-as-you-go (credits + usage-based components)
Free tier/trial: Officially sunset / not available (see notes below)
Example costs (official Clearbit help center):
- Batch Enrichment – $0.30 USD per row; totals rounded to $5 increments. (Batch is available to customers who had access prior to 2024-03-01.)
- Credits model (Clearbit by HubSpot / Clearbit Platform): costs are tracked in credits; credits are refreshed monthly and do not roll over. Clearbit documentation lists credit consumption (not dollar price per credit):
- Form Shortening: 1–2 credits per form action (docs list 1 credit or 2 credits depending on the page/context).
- Creating a new contact / unique enriched CRM record: 1–2 credits per record (docs distinguish between 1 credit for some enrichments and 2 credits for some Prospector/Discovery actions).
- Sales Alerts: 2 credits per alert.
- CSV Exports: 1 credit per CSV row for each unique record exported with Clearbit data.
- Companies revealed (Reveal/visitor identification): 0.1 credits per unique IP address revealed.
Notes & constraints (official site):
- Clearbit’s public site now indicates Clearbit has joined HubSpot and directs new buyers to HubSpot’s Breeze Intelligence offering rather than standalone Clearbit plans.
- Clearbit’s Help Center states Clearbit is focusing on supporting current customers and is no longer offering new standalone Clearbit subscriptions; purchasing or increasing credits for many offerings requires contacting sales / your account team.
- Many pricing elements (credit allotments, bundles, and add-ons) are sales-led and not published as fixed public list prices.
Discounts / billing details (official):
- Batch totals are rounded to $5 increments (official doc).
- No public documentation of standard volume or commitment discounts found on Clearbit’s official site; sales contact is required for contract/volume pricing.
Seller details
HubSpot, Inc.
Cambridge, Massachusetts, USA
2006
Public
https://www.hubspot.com/
https://x.com/HubSpot
https://www.linkedin.com/company/hubspot/
