Appfigures
App store optimization software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$9.99 per month
Free TrialFree version
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Medium
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- Information technology and software
- Media and communications
- Accommodation and food services
What is Appfigures
Appfigures is an app store analytics and optimization platform used to track app performance across major app marketplaces. It supports ASO workflows such as keyword tracking, ratings and reviews monitoring, and competitive benchmarking, alongside download, revenue, and advertising analytics. The product is typically used by mobile app publishers, growth teams, and agencies that need consolidated reporting and alerting across multiple apps and countries. It also provides integrations and APIs to export data into internal BI or reporting tools.
Unified store performance reporting
Appfigures consolidates key app store metrics such as downloads, revenue estimates, rankings, and review activity into a single interface. This helps teams monitor performance across multiple apps, countries, and storefronts without switching tools. Scheduled reports and alerts support ongoing operational monitoring for growth and product teams.
ASO-focused keyword tooling
The platform includes keyword tracking and ranking monitoring to support ASO iteration and measurement. Teams can use these features to evaluate visibility changes after metadata updates and to prioritize keywords by observed performance. This aligns with common ASO workflows used by publishers and agencies managing multiple listings.
APIs and integrations for BI
Appfigures offers programmatic access and integrations that make it easier to move app store data into internal dashboards and data warehouses. This is useful for organizations that want to combine store metrics with attribution, product analytics, or marketing spend. The ability to automate exports reduces manual reporting effort for recurring stakeholder updates.
Not a full attribution suite
Appfigures focuses on app store intelligence and ASO rather than end-to-end mobile measurement. Organizations that need deterministic attribution, SKAdNetwork management, or deep marketing analytics typically require additional tooling. This can increase total cost and integration work for performance marketing teams.
Feature depth varies by workflow
Compared with some specialized platforms in this category, certain advanced ASO and market intelligence capabilities may be less extensive depending on the specific use case (for example, large-scale creative testing workflows or very deep market modeling). Teams with mature ASO programs may need to validate coverage for their exact processes. Fit and depth can vary by app category, geography, and reporting requirements.
Data is partly modeled/estimated
Like other app store intelligence tools, some metrics rely on estimates or modeled data rather than first-party store reporting. This can create differences versus internal finance or store console numbers, especially when used for forecasting. Teams often need to treat estimates as directional and validate critical decisions with first-party sources.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Free) | Free | Basic tracking: Download & revenue tracking, subscription analytics, ad performance, API access, email reports. (Starter plan — no credit card). |
| Connect | $9.99 per month (monthly) / $7.99 per month (annual, billed yearly; save 20%) | Includes 5 apps (then $1.99 per active app), 25 keywords, download & revenue tracking, subscription analytics, ad spend, global ranks & ratings, unlimited review replies. |
| Monitor | $44.99 per month (monthly) / $35.99 per month (annual, billed yearly) | Includes 5 apps (then $1.99 per active app), 100 keywords, daily keyword rank updates, keyword popularity scores, ASO snapshot, new & updated reviews, featured app snapshots. |
| Optimize | $149.99 per month (monthly) / $119.99 per month (annual, billed yearly) | Includes 5 apps (then $1.99 per active app), 500 keywords, competitor keyword tracking, real-time keyword analysis, smart keyword suggestions, hourly rank updates. Free trial unlocks Optimize features. |
| Boost | $299.99 per month (monthly) / $249.99 per month (annual, billed yearly) | Includes 5 apps (then $1.99 per active app), 1,000 keywords, DPR/Download/Revenue estimates in Keyword Inspector, Apple Ads Intelligence. |
| Grow | $599.99 per month (monthly) / $449.99 per month (annual, billed yearly) | Includes 5 apps (then $1.99 per active app), 2,500 keywords (or unlimited in some billing view), 25 premium competitors (or unlimited in some view), global download estimates, audience demographics, SDK analysis, product page insights. |
| Scout (Market Intelligence) | $599.99 per month (monthly) / $499.99 per month (annual, billed yearly) | Market Explorer / Scout tier: find apps by metadata, filter by store performance, export results, saved searches, email alerts. Contact sales via "Get in Touch". |
| Pathfinder / Enterprise (Market Intelligence) | $1,249.99 per month (monthly) / $999.99 per month (annual, billed yearly) | All Scout features plus SDK analysis, real-time updates, daily/on-demand SDK refreshes, advanced filters. Contact sales. |
Notes: Prices are presented on Appfigures' official pricing page and the site offers a billing toggle: monthly pricing and annual pricing ("Save 20%"), with the annual prices shown as lower per-month equivalents billed yearly. Many plans start with 5 apps included and charge $1.99 per additional active app as listed on the pricing page. Free trial is available (no credit card required) and the Starter free plan is offered on the official site.
Seller details
Appfigures, Inc.
Private
https://appfigures.com/
https://x.com/appfigures
https://www.linkedin.com/company/appfigures/
