Kantar Marketplace
Brand intelligence software
User research tools
Survey software
Consumer insights platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailable
Free version
Small
Medium
Large
- Agriculture, fishing, and forestry
- Accommodation and food services
- Manufacturing
What is Kantar Marketplace
Kantar Marketplace is a self-serve market research platform that lets teams design and run standardized research studies and surveys to measure brand, advertising, and concept performance. It targets insights, marketing, and product teams that need faster access to consumer feedback without engaging a full-service research engagement. The platform packages common methodologies (for example, brand tracking, ad testing, and concept testing) into guided workflows with automated reporting. It is positioned around Kantar’s research frameworks and access to panels, rather than being a general-purpose survey builder only.
Packaged research methodologies
The product provides structured study templates for common insights use cases such as brand metrics, creative testing, and concept evaluation. This reduces the need to design methodologies from scratch and helps standardize measurement across teams. For organizations that run repeatable studies, the guided approach can shorten setup time and improve consistency.
Self-serve execution and reporting
Kantar Marketplace supports end-to-end study setup, fielding, and results delivery in a single workflow. Automated outputs and dashboards reduce manual analysis effort for routine studies. This is useful for teams that need frequent readouts and have limited research operations support.
Access to Kantar ecosystem
The platform is backed by Kantar’s broader research capabilities, including established measurement approaches and access to respondent sourcing options depending on market. This can be advantageous for multinational studies that require consistent sampling and comparable outputs. It also supports use cases where stakeholders prefer methodologies aligned to a well-known research provider.
Less flexible than survey builders
Because the platform emphasizes standardized solutions, it may offer less questionnaire and logic flexibility than dedicated survey authoring tools. Highly custom research designs, complex experimental setups, or bespoke reporting requirements can be harder to implement. Teams with specialized methods may still need alternative tooling or services.
Not a full brand listening suite
Kantar Marketplace focuses on primary research (surveys and structured studies) rather than continuous social, news, and web listening. Organizations seeking always-on brand monitoring and unstructured data analysis typically need separate tools. This can create gaps for teams that want a single system for both primary and secondary insights.
Cost and governance considerations
Self-serve research platforms can introduce spend control and methodological governance challenges when many users can launch studies. Pricing can be higher than lightweight survey tools when representative sampling and packaged methodologies are required. Larger organizations may need internal processes to manage templates, approvals, and comparability across studies.
Plan & Pricing
Pricing model: Pay-as-you-go (self-serve) and subscription/bulk purchasing via Contact Sales.
Free tier/trial:
- Free: BrandSnapshot — a permanently available, self-serve brand equity dashboard described on Kantar Marketplace as "completely free."
- Free trial: No evidence of a time-limited free trial for the full Kantar Marketplace platform found on the official site.
Example costs:
- No public numeric per-project or per-user prices are published on the Kantar Marketplace pricing or solution pages. Several solution pages require selecting a market or contacting sales to view prices (e.g., "Choose your market to view pricing").
Discount / commitment options:
- The site explicitly states you can "Save when you commit" by buying in bulk / prepaid credits and that committed/subscription pricing requires contacting sales.
Notes & source limitations:
- Official site lists Pay-as-you-go for one-off projects and "Contact sales" for committed/subscription options but does not publish specific price points or minimum paid amounts publicly.
Seller details
Kantar Group Limited
London, United Kingdom
1992
Private
https://www.kantar.com/
https://x.com/Kantar
https://www.linkedin.com/company/kantar/
