Omniconvert
A/B testing tools
E-commerce personalization software
Survey software
Conversion rate optimization tools
E-commerce software
Landing page optimization software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$290 per year
Free TrialFree version
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What is Omniconvert
Omniconvert is a conversion rate optimization (CRO) platform used to run experiments and on-site campaigns aimed at improving e-commerce and lead-generation performance. It supports A/B testing, website personalization, and on-site surveys/feedback collection to help teams understand user behavior and validate changes. Typical users include e-commerce, growth, and product teams that want to test messaging, layouts, and offers across web properties. The product combines experimentation and voice-of-customer tooling in one workflow rather than requiring separate point solutions.
Unified CRO feature set
Omniconvert brings A/B testing, personalization, and on-site surveys into a single platform, which can reduce the need to integrate multiple tools. This supports a closed-loop workflow where qualitative feedback can inform test hypotheses and targeting rules. For e-commerce teams, this consolidation can simplify governance and reporting across CRO activities.
E-commerce-focused targeting options
The platform is designed for on-site optimization use cases common in online retail, such as targeting by visitor attributes and behavior. This enables teams to tailor experiences and test offers or content for specific segments. It is suited to iterative optimization programs where segmentation and experimentation run continuously.
Supports experimentation programs
Omniconvert provides tooling to design and run controlled experiments, which helps teams validate changes before rolling them out broadly. This is useful for organizations that need a structured approach to conversion improvements rather than ad-hoc site edits. It aligns with common CRO practices such as hypothesis tracking and outcome measurement.
Not a full e-commerce suite
Despite supporting e-commerce optimization use cases, Omniconvert is not an e-commerce platform for catalog, checkout, payments, or order management. Buyers still need an underlying commerce system and analytics stack. This can add integration and data consistency work when connecting experimentation results to revenue and customer metrics.
Implementation and QA overhead
Experimentation and personalization typically require careful setup, tagging, and quality assurance to avoid performance or UX issues. Teams may need developer involvement for complex tests, advanced targeting, or data-layer alignment. This can slow time-to-value for organizations without dedicated CRO engineering support.
Advanced analytics may require integrations
CRO platforms often provide experiment reporting, but deeper product analytics, event governance, and multi-touch attribution commonly live in separate systems. Organizations with mature measurement requirements may need to integrate additional analytics or data warehouse tooling. This increases operational complexity for end-to-end reporting.
Plan & Pricing
Omniconvert — official pricing information
Omniconvert Explore (A/B testing, personalization, surveys) — usage-based Pricing model: Usage-based (priced by tested users / tested views per month) Free tier: Free for up to 50K users/month (listed on the vendor pricing page as "FREE" — $0 per month, billed annually). Paid tiers: The public pricing page presents traffic bands (100K, 300K, 500K, 700K, 1M, >2M) and a Monthly/Annual toggle but does not show fixed public prices for those paid bands in the static page HTML; the site requires selecting tested users or using the "Get full access" flow to see/calculate paid pricing. Official page therefore does not publish all paid-tier amounts as fixed public prices. Free trial: Noted on the site as available via the sign-up/"Get full access" flow (no credit card required).
Omniconvert Reveal (Customer analytics / CVO / NPS)
| Plan | Price | Key features & notes |
|---|---|---|
| Reveal (entry / small companies) | $79 per month (billed annually) — $948 / year (shown on the pricing page for smaller companies) | Customer value optimization / NPS; 30-day free trial (no credit card required). The site displays pricing by company revenue and offers higher tiers depending on revenue — other tiers require selecting revenue or contacting sales. |
| Higher / Enterprise tiers | Custom pricing (by company revenue) | Pricing scales by company revenue; contact sales for exact quote. |
Omniconvert Pulse (Customer experience / NPS app)
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $0 / year (listed on the vendor page as "Essential — $0 / year") | Flexible questionnaire builder, automated actions & integrations; 30-day free trial available. |
| Advanced | $0 / year (listed on the vendor page as "$0 / year" for Advanced) | Listed on the pricing page as "Advanced" with features "All in Essential + ..." but the public page does not present a clear paid amount for Advanced — the displayed $0 may be a promotional/placeholder value; contact vendor for definitive pricing. |
| Expert | $290 / year | All in Advanced + Advanced RFM segmentation, NPS alerts for high-value customers; 30-day free trial available. |
Notes / caveats (official-site observations):
- The Explore product is presented on the vendor price page as usage-based with a free entry band (50K users/month). The page uses an interactive selector for tested users and billing frequency; explicit per-band paid prices are not published as static values on the public page HTML (they appear to be calculated dynamically or shown in the interactive widget).
- Reveal and Pulse show explicit annual prices for some bands/plans (Reveal: $948/year for smaller companies; Pulse: Expert $290/year). Pulse also shows $0 for Essential/Advanced on the public page.
- The site repeatedly advertises a 30-day free trial / 30 days, no credit card required for Reveal and Pulse and a "Get full access / No credit card required" flow for Explore.
Seller details
Omniconvert SRL
Bucharest, Romania
2013
Private
https://www.omniconvert.com/
https://x.com/omniconvert
https://www.linkedin.com/company/omniconvert/
